Entertainment Series - Sustainable Packaging
A subsidiary of Audiovox - a leading manufacturer of mobile and home consumer electronics products - Acoustic Research is an established mid-tier brand of home audio products and A/V accessories. The brand is recognized as a pioneer in loudspeaker history for developing significant advancements in audio reproduction technology.
Client's goal: Create new packaging using sustainable, environmentally friendly materials and manufacturing processes for its Entertainment Series A/V cables.
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Logo and Package Design
The Vantego brand of surge protectors by Newpoint Technologies, Inc. introduced a new line with a unique feature: a configuration that allowed each model to fit in compact spaces while being able to expand to reveal additional outlets if they were eventually needed.
Client’s goal: Create retail packaging that would convey the product line’s expandability feature while providing a strong presence on store shelves.
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Direct Mail Campaign
Alienware is a manufacturer of premium-quality laptop and desktop PCs specifically designed to meet the high-performance demands of video gaming.
Client's goal: Design, printing and distribution of direct mail catalogs to extend brand awareness and sales beyond hardcore gamers to business and student markets.
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The Remedy
Boyz II Men is a four-time Grammy Award-winning R&B/soul group from Philadelphia, Pa. Founded in 1988, Boyz II Men is the most successful R&B male vocal group of all time, having sold more than 60 million records.
Client's goal: Art design for The Remedy CD cover and CD label to follow design theme established by Technetium Creative for the group's previous two albums, Winter/Reflections and Throwback. Technetium Creative won the Silver ADDY Award for Winter/Reflections in the Sales Promotion: Packaging/CD, DVD, VHS or Cassette category.
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Brand Development
BrahmaBoard is a brand of beaded and trim products manufactured by Brahma Building Products. Used for exterior and interior residential construction, BrahmaBoard products are made of solid core cellular PVC. Individually extruded, a tough outer shell encapsulates each board on four sides, rendering them impermeable to insects and mold-resistant.
Client’s goal: The company had been purchased out of bankruptcy and required a complete rebranding to position it as a leading manufacturer of fabricated construction materials.
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Brand Development
Central Florida Economic Cooperative (CFEC) is a non-profit, member-run business organization based in Altamonte Springs, Fla., that provides a collaborative forum for business development, business education and community engagement. Technetium Creative is a charter member.
Client's goal: To increase membership and participation in CFEC seminars and events.
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Brand Development
Go Watercraft specializes in extended rental of personal watercraft for use anywhere within the state of Florida for one day or longer, rather than hourly. This provides vacationers and day-tripping locals with the convenience of a personal watercraft at their disposal without having to plan their outing to accommodate its return within a narrow timeframe.
Client's goal: To create a brand identity, introduce brand to target market, create market position for new brand, build awareness and drive demand.
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Brand Development and Retail Launch Materials
TalkingTabs is a company that developed and sells a proprietary all-audio method of self-directed music instruction. The professionally designed curriculum provides step-by-step audio instruction in a series of CDs. Lessons in performing specific songs are available on CD under the company's Play-It-Now Tunes brand.
Client's goal: To undergo a complete rebranding to raise the profile of TalkingTabs and Play-It-Now Tunes in the marketplace while conveying the message that its audio-only instruction method is easy enough to be successfully learned by anyone motivated to play guitar.
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Brand Redesign
Nyko Technologies® develops, manufactures and markets innovative peripherals to enhance the digital lifestyle. It specializes in interactive entertainment, computing, consumer electronics and portable audio, as well as online and wireless technologies. Based in Los Angeles, Calif., the company has distribution through major United States and Canadian retailers, along with distributors worldwide.
Client's goal: Nyko needed a complete rebranding of its gaming accessories division - including logo, corporate identity materials, packaging, advertising, trade show graphics, sell sheets, pocket folder and product brochures.
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