http://www.technetium.comRSS feeds for Technetium > Orlando Advertising, Branding & Website Design60http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/77/Online-Printing-Services--Be-Green-Save-Green.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=77http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=77&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/77/Online-Printing-Services--Be-Green-Save-Green.aspxI remember when the idea of Online Retail first entered the marketplace in the mid 1990s. Traditional retailers were threatened by the thought of eCommerce. There was a rush to build Web sites to keep up with the Joneses. Nobody wanted to be left out. If they’re doing it, we need to do it right?Joe ForgetSat, 14 Aug 2010 03:56:00 GMTf1397696-738c-4295-afcd-943feb885714:77http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/75/Default.aspx#Comments1http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=75http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=75&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/75/Default.aspxThere’s a business in Seattle with a 22-person staff and a space that combines a factory, showroom and retail store – which is open to the public only one day a month. Its product category has intense competition from several big-name brands sold through hundreds of distribution channels, yet the business owner designs all the products and hand-makes all the prototypes. Other than the once-monthly store opening, his goods are sold through his Web site. Sound like the perfect way to ensure your foray into entrepreneurship is brief – or, at best, get just enough business to get by? Actually, Tom Bihn is one of today’s most outstanding success stories.Denise SalvaggioFri, 19 Mar 2010 20:16:00 GMTf1397696-738c-4295-afcd-943feb885714:75http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/74/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=74http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=74&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/74/Default.aspxIt isn’t often these days that insurance companies are seen as the good guys, but State Farm bought a ginormous amount of positive brand image with its sponsorship of OK Go’s new video, “This Too Shall Pass.” The sponsorship included the expense involved to allow fans to embed said video on their own blogs and Web sites – an action that the Australian band’s own label, EMI, no longer permits.  Denise SalvaggioThu, 11 Mar 2010 15:13:00 GMTf1397696-738c-4295-afcd-943feb885714:74http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/73/The-Meaning-of-Social-Media-Week.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=73http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=73&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/73/The-Meaning-of-Social-Media-Week.aspxAttempts to explain social media vary according to the teller – much the old story about five blind people describing an elephant based only upon whatever part of the animal they’re able to touch: Those who experience just one aspect of it lack the total vision. Directing, encouraging and inspiring everyone to focus on the society-changing big picture that social media represents was the purpose of the second annual Social Media Week conferences, held simultaneously in five major international cities (New York, San Francisco, Toronto, London, Berlin and Sao Paulo) February 1 through 5. Denise SalvaggioFri, 12 Feb 2010 15:57:00 GMTf1397696-738c-4295-afcd-943feb885714:73http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/70/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=70http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=70&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/70/Default.aspxToday’s post was supposed to be Technetium’s unified vote for #1 of the 2000s. Unfortunately (or fortunately) there are too many good Super Bowl commercials to limit it to just one.   We’ve decided to post some of our team’s favorites. Feel free to post comments with your own fav's.TechnetiumFri, 05 Feb 2010 19:56:00 GMTf1397696-738c-4295-afcd-943feb885714:70http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/69/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=69http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=69&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/69/Default.aspxWhile reviewing the best and worst Super Bowl commercials of the 2000s we found that many of the best commercials were for Bud Light or another adult beverage.TechnetiumThu, 04 Feb 2010 20:51:00 GMTf1397696-738c-4295-afcd-943feb885714:69http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/68/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=68http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=68&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/68/Default.aspxThere are many great Bud Light commercials from over the years. Typically the beer commercials are some of the best. This commercial stands out as one of the best Bud Light commercials of our time.TechnetiumWed, 03 Feb 2010 20:17:00 GMTf1397696-738c-4295-afcd-943feb885714:68http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/63/The-Mysterious-Vanishing-Target-Ads.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=63http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=63&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/63/The-Mysterious-Vanishing-Target-Ads.aspxRegular followers of this blog may recall my posting of December 22, 2009, “Santa’s Mixed Bag of Holiday Commercials.” Leading the post were my less-than-approving critiques of two Target ads: “From Santa” and “There Yet,” accompanied by the spots themselves, embedded from YouTube.Denise SalvaggioWed, 03 Feb 2010 14:42:00 GMTf1397696-738c-4295-afcd-943feb885714:63http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/67/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=67http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=67&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/67/Default.aspxGO DADDY! Unlike the Terrible Terry Tate commercials where the character is more memorable than the actual product, service or brand, Go Daddy's series of risqué commercials make you ask "what does that have to do with domain names?"TechnetiumWed, 03 Feb 2010 02:11:00 GMTf1397696-738c-4295-afcd-943feb885714:67http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/66/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=66http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=66&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/66/Default.aspxThis Chevy commercial is great. They went from spending $2.3M per 30 second spot to filing bankruptcy. Holy $H:T!TechnetiumMon, 01 Feb 2010 15:56:00 GMTf1397696-738c-4295-afcd-943feb885714:66http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/65/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=65http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=65&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/65/Default.aspxWe all saw Cast Away right? Tom Hanks and Wilson. You had to feel for him. He was marooned on an island and survived only to return and everyone in his life had moved on. Heartbreaking.TechnetiumFri, 29 Jan 2010 19:14:00 GMTf1397696-738c-4295-afcd-943feb885714:65http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/64/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=64http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=64&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/64/Default.aspx   Terry Tate, Office Linebacker. Here was some humor in TV commercials. Ironically we didn't remember who the commercial was for - Reebok - but remembered Terry Tate. Lasting? Memorable?TechnetiumThu, 28 Jan 2010 18:32:00 GMTf1397696-738c-4295-afcd-943feb885714:64http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/62/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=62http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=62&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/62/Default.aspxAh, the good old days of the Steroid Era in Major League Baseball. Do you think Charles Schwab would still want Barry Bonds to be the celebrity in this commercial? Hank Aaron is a class act, BB, not so much. TechnetiumWed, 27 Jan 2010 19:12:00 GMTf1397696-738c-4295-afcd-943feb885714:62http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/61/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=61http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=61&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/61/Default.aspxToday's Super Bowl Ad is #9 on our list of the top 10 Super Bowl ads of the 2000s. We all remember the Whassup campaign but what about the "What are you doing?" ad. TechnetiumTue, 26 Jan 2010 20:02:00 GMTf1397696-738c-4295-afcd-943feb885714:61http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/60/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=60http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=60&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/60/Default.aspxSuper Bowl 44 is less than two weeks away. We're looking forward to this years "hit" ads. Who is going to dominate the air space? Over the next two weeks we're going to post our favorite Super Bowl ads the 2000's. Over the next ten days we'll countdown some of the best, and worst, ads of the 2000s.TechnetiumMon, 25 Jan 2010 16:51:00 GMTf1397696-738c-4295-afcd-943feb885714:60http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/59/Can-You-Afford-Not-to-Advertise.aspx#Comments1http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=59http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=59&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/59/Can-You-Afford-Not-to-Advertise.aspxTo steal a phrase from Orange County Mayor Richard Crotty, “There are two times you need to advertise, when sales are good and when sales are bad.” Mayor Crotty was addressing a room of business leaders and was clearly bringing a little humor to the room. Selfishly, we agree with him, considering we are in the advertising and marketing world.Joe ForgetFri, 15 Jan 2010 16:34:00 GMTf1397696-738c-4295-afcd-943feb885714:59http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/57/Active-Brains-First-Impressions-and-Value.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=57http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=57&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/57/Active-Brains-First-Impressions-and-Value.aspxThe truism “First impressions count” has finally been proven by science. Not only that, but the type of first impression formed has significant implications for the way that brands need to position themselves for consumers. A recent study published in the journal Nature Neuroscience identified two areas of the brain that show significant activity during the coding of impression-relevant information. The first is the amygdale – which previous research has linked to emotional learning about inanimate objects (read that as “brands” for our purposes) and social evaluations of trust. The second area is the posterior cingulated cortex, which has been linked to economic decision-making and valuation of rewards.Denise SalvaggioFri, 08 Jan 2010 16:08:00 GMTf1397696-738c-4295-afcd-943feb885714:57http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/56/The-Year-in-Smart-Phone--Wireless-Network-Ads.aspx#Comments2http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=56http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=56&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/56/The-Year-in-Smart-Phone--Wireless-Network-Ads.aspxThose who follow advertising can be forgiven for getting the impression that 2009 revolved around smart phones and the wireless networks that support them (with varying degrees of adequacy). Here’s a recap of the year’s epic fails and wins, starring the Palm Pre, Verizon and AT&T: Palm Pre Actress Tamara Hope deserved better than being transformed into a disturbing CGI apparition – and Palm deserved better than being taken for a very expensive ride by ad agency Modernista.Denise SalvaggioTue, 29 Dec 2009 18:18:00 GMTf1397696-738c-4295-afcd-943feb885714:56http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/55/Santas-Mixed-Bag-of-Holiday-Commercials.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=55http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=55&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/55/Santas-Mixed-Bag-of-Holiday-Commercials.aspxAs Christmas nears, its time to pour the egg nog and review this year’s holiday commercials. Target Not sure what emotional response the self-proclaimed stylish mass-marketer was going for, but triggering anxiety and discomfort in the recipients of gifts from Target seemed to be it. There’s the woman who surprises hubby with an expensive-looking flat-screen TV, which produces back-and-forth sniping about how Santa must not know about the recession. The couple isn’t more direct with each other because their kids are in the room. Yes, and the kids can’t tell that Mommy and Daddy are arguing in front of them, either! Merry Christmas!  Denise SalvaggioTue, 22 Dec 2009 13:48:00 GMTf1397696-738c-4295-afcd-943feb885714:55http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/54/Boyz-II-Men-on-Late-Night-with-Jimmy-Fallon.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=54http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=54&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/54/Boyz-II-Men-on-Late-Night-with-Jimmy-Fallon.aspxBoyz II Men are running the TV circuit performing almost daily. Their support and publicity of the LOVE album has been oustanding. We're just glad that we were able to work with the guys again on their album artwork. Great group, great vision, great performers. "Motown Philly" in the house.Joe ForgetFri, 18 Dec 2009 21:20:00 GMTf1397696-738c-4295-afcd-943feb885714:54http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/53/Esperanto-vs-Klingon.aspx#Comments4http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=53http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=53&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/53/Esperanto-vs-Klingon.aspxToday is the 150th anniversary of the birth of L.L. Zamenhof, a Polish-born linguist who invented Esperanto – an “artificial” language created from basic linguistic elements of several languages. Zamenhof intended Esperanto to serve as an international common language that would play the role of a neutral communication tool among people of different ethnic and linguistic backgrounds, and as such, promote understanding and world peace.  Denise SalvaggioTue, 15 Dec 2009 14:55:00 GMTf1397696-738c-4295-afcd-943feb885714:53http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/52/Social-Medias-Number-One-Myth.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=52http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=52&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/52/Social-Medias-Number-One-Myth.aspxSocial media is no longer exactly the wild frontier it was back in 2006, when Twitter was hatched. Although more innovative uses and Web applications for such sites as Twitter, Facebook and YouTube emerge on a regular basis, it has since become obvious that some approaches don’t work for companies that use social media for branding. Among them is the biggest, which has reached mythic proportion: “Kids know all about this stuff, so I’ll let our (choose one: a. interns; b. any 20-something employee; c. closest 20-something relative) handle it.”  Denise SalvaggioMon, 14 Dec 2009 13:35:00 GMTf1397696-738c-4295-afcd-943feb885714:52http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/51/Keep-Social-Media-Social.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=51http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=51&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/51/Keep-Social-Media-Social.aspxWe’ve all experienced encounters with socially inept people. They’re the ones who interrupt conversations to blather on about a totally different subject (usually themselves), demand all the attention in the room, are oblivious to social cues others send, and generally miss the point or purpose of what’s going on in their environment. That’s why it’s important to keep in mind that the operative word in “social media” is “social.” And why – if your business or organization is using social media as a means of positioning and branding itself – you need to practice good social skills, just as if you were engaging in face-to-face interactions.Denise SalvaggioMon, 07 Dec 2009 13:56:00 GMTf1397696-738c-4295-afcd-943feb885714:51http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/50/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=50http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=50&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/50/Default.aspxThere’s no question that economic realities are affecting every aspect of life – including our business relationships. The pressure is on to optimize every asset and trim every expendable expense, which presents some game-changing strategies between clients and vendors. All bets are off for the foreseeable future, necessitating new ways of doing business with each other. But the good news is that it will ultimately be to everyone’s benefit. Joe ForgetFri, 04 Dec 2009 01:25:00 GMTf1397696-738c-4295-afcd-943feb885714:50http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/44/Just-Putting-It-Out-There.aspx#Comments3http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=44http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=44&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/44/Just-Putting-It-Out-There.aspxA federal judge denied AT&T's request for a temporary restraining order to force Verizon to yank its "There's a map for that" commercials showing AT&T's lesser 3G coverage. Verizon has been seriously dissing AT&T in the aggressive ad campaign, which poses possible repercussions for the iPhone, which has AT&T as its exclusive carrier. And make no mistake; the campaign is a great big flaming arrow that’s really targeting Apple.  Denise SalvaggioThu, 19 Nov 2009 19:09:00 GMTf1397696-738c-4295-afcd-943feb885714:44http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/43/Copywriting-Matters.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=43http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=43&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/43/Copywriting-Matters.aspxI found this in my Pictures file. It was taken during the last salmonella outbreak by an observant person who saw it in the window of a Buffalo Wild Wings eatery.  Denise SalvaggioMon, 16 Nov 2009 16:42:00 GMTf1397696-738c-4295-afcd-943feb885714:43http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/42/Please-Reply.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=42http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=42&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/42/Please-Reply.aspxThe term “pet peeve” has been working its way back into the public realm lately. So here’s mine: Organizations that invite feedback online, but don’t reply. You can always tell the organizations that don’t get it. Someone evidently told them that they needed to have a way for readers or consumers to express their opinion online – that it’s hip, it’s now, it’s happening. But their company’s culture remains very traditional and suspicious of direct communication with the people they’re selling to. They’re much more comfortable issuing edicts in a one-way, top-down manner, and it shows.Denise SalvaggioFri, 13 Nov 2009 13:48:00 GMTf1397696-738c-4295-afcd-943feb885714:42http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/41/Honda-Uses-Social-Media-to-Reinvent-the-Wheel.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=41http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=41&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/41/Honda-Uses-Social-Media-to-Reinvent-the-Wheel.aspxAs businesses search for ways in which to best leverage the power of social media for their brands, it can be easy to try to reinvent the wheel. Speaking of wheels, American Honda Motor Co. is providing a great example of this with its “Everybody Knows Somebody Who Loves a Honda” Facebook page campaign. Launched in August, the official page encourages Honda owners and fans to see how they’re connected to friends, family members and others around the world. As Advertising Age reports, visitors can upload photos of their car or link up with owners of their favorite Honda model. Denise SalvaggioWed, 28 Oct 2009 14:15:00 GMTf1397696-738c-4295-afcd-943feb885714:41http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/38/Knowing-When-to-Reboot-the-Franchise.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=38http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=38&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/38/Knowing-When-to-Reboot-the-Franchise.aspx“Reboot the franchise” is a frequent cry of fanboys – those uber comic, sci-fi or gaming enthusiasts who know the minutia of every aspect about their obsession’s world. To spare lengthy explanation, this basically means that members of the fan community recognize it’s time for their favorite title, series or movie/video game franchise to be refreshed with a new approach to keep their interest. Because fanboys – and fangirls – tend to spend money on the object of their all-encompassing enthusiasm, publishers and studios tend to be responsive. Knowing when its time to reboot your franchise (to use the word loosely – this concept applies to all brands and businesses) is essential to staying competitive. Here’s what you can learn from the fanboy/franchise dynamic:Denise SalvaggioThu, 08 Oct 2009 20:40:00 GMTf1397696-738c-4295-afcd-943feb885714:38http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/37/Vegemite-Upgrades-and-Epic-Fails.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=37http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=37&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/37/Vegemite-Upgrades-and-Epic-Fails.aspx“I said do you speak-a my language? He just smiled and gave me a iSnack 2.0 sandwich.”   Wouldn’t have had the same ring back in Men at Work’s day, eh, mate? By now, the Epic Fail Product Name Heard ‘Round the World has created such a ROTFLMAO reaction that there isn’t much to add. There’s even the inevitable Hitler video spoof.  Denise SalvaggioTue, 06 Oct 2009 14:09:00 GMTf1397696-738c-4295-afcd-943feb885714:37http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/36/From-Technetium-Creative-With-Love.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=36http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=36&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/36/From-Technetium-Creative-With-Love.aspxRecord label Decca renewed its relationship with Technetium Creative, tapping us to create the album art for the new Boyz II Men release, “Love.” A collection of timeless love songs interpreted by the legendary R&B group in their distinctive vocal style (with special guest Michael Bublé), “Love” is a gift to Boyz II Men fans who have been faithful to them throughout their 20-year career.  Denise SalvaggioTue, 29 Sep 2009 13:27:00 GMTf1397696-738c-4295-afcd-943feb885714:36http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/35/100-Years-of-StopAction-Animation-Bounce-Back.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=35http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=35&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/35/100-Years-of-StopAction-Animation-Bounce-Back.aspxStop-action animation fans may have noticed a subtle reference to a classic film in the new Bounce Dryer Bar commercial. The 30-second spot features a woman affixing the product to the inside drum of her dryer – where it will automatically freshen clothes for up to four months.  Denise SalvaggioFri, 25 Sep 2009 18:09:00 GMTf1397696-738c-4295-afcd-943feb885714:35http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/34/Food-Fantasies-vs-Reality-Does-It-Matter.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=34http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=34&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/34/Food-Fantasies-vs-Reality-Does-It-Matter.aspxOne reason commercials for fast foods like burgers and tacos are an unintentional source of amusement is the ginormous disparity between their glamorized presentation and their decidedly more humble reality when dispensed from the drive-thru window. Same with frozen dinners and other packaged meals. The German Web site Pundo3000 decided to declare shenanigans on processed food companies in their country by posting side-by-side photos of packaging and contents. Titled, “Werbung Gegen Realität” (Advertising Versus Reality), the hilarious (and sometimes unsettling) results have been compiled in book form and recently published. Denise SalvaggioThu, 24 Sep 2009 17:13:00 GMTf1397696-738c-4295-afcd-943feb885714:34http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/33/Who-Is-Your-Customer.aspx#Comments6http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=33http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=33&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/33/Who-Is-Your-Customer.aspxWho is your customer? This may seem insultingly basic, yet needs serious consideration – especially now. Too many industries still consider members of the retail distribution chain to be their customers. The businesses (especially manufacturers) in these industries put most of their marketing budget and effort selling to those who will sell their products. The end-user is almost an afterthought, even though the end-user is the one who creates the demand that retailers fill through ordering the brand the end-user wants.Denise SalvaggioWed, 16 Sep 2009 18:43:00 GMTf1397696-738c-4295-afcd-943feb885714:33http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/32/Branding-for-Peanuts.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=32http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=32&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/32/Branding-for-Peanuts.aspxIn order to keep fares low, budget carrier Southwest Airlines doesn’t have in-flight food service. Instead, its flight attendants hand out bags of Southwest-branded honey-roasted peanuts. The foil bags feature a self-promotional punny line, like “Byte-Sized Fares” and “Go Site-Seeing.”Denise SalvaggioWed, 19 Aug 2009 18:41:00 GMTf1397696-738c-4295-afcd-943feb885714:32http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/31/Publicity-Isnt-Branding.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=31http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=31&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/31/Publicity-Isnt-Branding.aspxSo you start a business that has an unusual angle. You sell something rare and exotic, you’re “green” in an industry not known for environmental sustainability, you offer a unique service, you have a celebrity partner or you’re a celebrity branching out into a completely different field. The week you open your doors, you get tons of publicity from local – or national – media outlets. Googling your name brings up a page or two of results. Store traffic is brisk. It looks like you’re well on your way to success. But as weeks and months pass, the buzz goes silent. No new results show up on Google. Traffic drops off. It’s harder to keep the doors open. Denise SalvaggioMon, 10 Aug 2009 20:41:00 GMTf1397696-738c-4295-afcd-943feb885714:31http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/28/When-Pretention-Turns-Terrifying.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=28http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=28&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/28/When-Pretention-Turns-Terrifying.aspxIt’s the ad campaign everybody’s talking about – and apparently loves to hate: those commercials for the Palm Pre smartphone. Centered on a serene woman who directly addresses the audience in an oddly detached monologue musing on such topics as jugglers and reincarnation, the commercials have done a better job of calling attention to themselves (and actress Tamara Hope) than of branding the phone itself. Denise SalvaggioTue, 04 Aug 2009 12:56:00 GMTf1397696-738c-4295-afcd-943feb885714:28http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/27/Business-Gets-Back-to-Business.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=27http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=27&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/27/Business-Gets-Back-to-Business.aspxWithout resorting to Federal Reserve Chairman Ben Bernanke’s now oft-repeated reference to newly emerging greenery to describe the beginning signs of economic recovery, there are indications that business is getting back to business. The Dow Jones Industrial average surged 8.6 percent for the month of July – making it the best July since 2002 – while Google reported second-quarter spending up on Google AdWords over the second-quarter of 2008.Joe ForgetMon, 03 Aug 2009 16:28:00 GMTf1397696-738c-4295-afcd-943feb885714:27http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/26/The-Presidential-Power-of-Social-Media.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=26http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=26&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/26/The-Presidential-Power-of-Social-Media.aspxOrganizations of all types and sizes are using the power of social media to their advantage – even the federal government. Heralded as the first digital age United States president, Barak Obama is actively promoting a dialogue between the American people and the White House.Joe ForgetMon, 03 Aug 2009 16:14:00 GMTf1397696-738c-4295-afcd-943feb885714:26http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/25/Banana-Republic-Goes-Mad-Men.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=25http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=25&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/25/Banana-Republic-Goes-Mad-Men.aspx“Go ahead and be a corporate conformist and shop at Banana Republic.” – The Goth Kids, South Park Yeah, go ahead – because AMC’s hit series, Mad Men, has made corporate conformity glamorous and hot. And Banana Republic, in a stroke of marketing genius, has joined forces with Mad Men to bring retro chic to a clothing and accessories collection based on the sharp style of the series’ characters.  Denise SalvaggioThu, 30 Jul 2009 19:35:00 GMTf1397696-738c-4295-afcd-943feb885714:25http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/23/How-is-brand-strength-built.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=23http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=23&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/23/How-is-brand-strength-built.aspxI spent most of yesterday in a marketing summit. The event was almost nine straight hours of marketing professionals and brand managers discussing the importance of a brand, the overall brand experience and how brand strength is built.Joe ForgetTue, 28 Jul 2009 16:35:00 GMTf1397696-738c-4295-afcd-943feb885714:23http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/22/The-Future-is-Here-to-Stay.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=22http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=22&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/22/The-Future-is-Here-to-Stay.aspxThere are those who loudly claim that social media is just a fad. Who’s saying this? Mainly old-school corporate types who wish things would go back to the way they were before everybody with a cell phone and an Internet connection could post embarrassing pictures and videos of their product’s epic fails for all the world to see, mere minutes after they occur. But there is no going back. No going back to top-down communication, secrecy and the control that a company has over the information that gets out about it. Businesses with a hierarchical culture need to adapt or die – or at the very least, expect to lose a significant amount of market share to nimble competitors who embrace the new rules.  Denise SalvaggioTue, 21 Jul 2009 13:44:00 GMTf1397696-738c-4295-afcd-943feb885714:22http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/21/New-Blog-New-Take.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=21http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=21&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/21/New-Blog-New-Take.aspxOur new Web site has a look that's more than just a redesign. It's a total rethinking of how we want to connect with the world - not just prospective clients. In this spirit, we're also taking a new approach to our blog. No more white papers. Entries will still cover pertinent topics in advertising, marketing, interactive marketing, design, etc., but in lengths that are more reader-friendly.   There are blogs that everyone here reads every day. We read them because we find them informative and useful, and because we feel welcome into the conversation, even if we never comment. We hope you'll feel that way about our blog. And seriously, feel free to comment, whoever you are, whatever industry your're in, or if you're a student majoring in advertising or marketing (or anything else). Let us know what you're thinking!  Denise SalvaggioMon, 20 Jul 2009 13:19:00 GMTf1397696-738c-4295-afcd-943feb885714:21http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/7/Dominos-Pizza-Does-Damage-Control-Right.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=7http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=7&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/7/Dominos-Pizza-Does-Damage-Control-Right.aspxToday’s Corporate Hero Award goes to Tim McIntyre, Vice President of Communications for Domino's Pizza. Unlike those in his position who have bungled corporate damage control to the extent of making the situation even worse, McIntyre responded to a classic “PR nightmare” with the perfect timing and response.Denise SalvaggioTue, 14 Apr 2009 21:32:00 GMTf1397696-738c-4295-afcd-943feb885714:7http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/6/Better-Than-Boiled-Leech-Guts.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=6http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=6&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/6/Better-Than-Boiled-Leech-Guts.aspxMarketing sensei Seth Godwin posted an item on his blog (http://sethgodin.typepad.com) regarding his ponderings on a professionally printed freestanding sign in front of a Peet's Coffee & Tea in San Jose: "Unlike Any Coffee You've Ever Tasted Before." The copywriting struck him as the sort of empty claim all too common in advertising. “Before” is redundant, “unlike” too vague. As Godwin wrote:  "…why is 'unlike' a positive trait? I mean, boiled leech guts is also unlike any coffee I've ever tasted, that doesn't mean I want to drink it. "Denise SalvaggioSun, 12 Apr 2009 21:30:00 GMTf1397696-738c-4295-afcd-943feb885714:6http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/13/Make-Your-Web-Site-Promote-Your-Brand.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=13http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=13&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/13/Make-Your-Web-Site-Promote-Your-Brand.aspxBusinesses wanting to get the word out about their latest achievement or product release have traditionally relied on cranking out a press release and sending it to as many newspapers as possible. The plan, of course, was that news-starved editors would seize upon the release, pass it along to a reporter for tweaking, then give it prominent play in print. The business would get plenty of “free” publicity, and consumers would clamor for the product, or at least give the business increased mindshare. Now for a cold dose of reality.Denise SalvaggioFri, 06 Feb 2009 21:26:00 GMTf1397696-738c-4295-afcd-943feb885714:13http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/14/Boy-Scouts-of-America-at-Rolex-24-At-Daytona.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=14http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=14&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/14/Boy-Scouts-of-America-at-Rolex-24-At-Daytona.aspxYesterday was an amazing day for the Central Florida Council and Boy Scouts of America in general. Mike Beer, one of our local Council staffers, helped facilitate a partnership between The Spirit of Daytona Race Team, Boy Scouts of America and Sullivan Worldwide to have the BSA logo on the 09 Spirit of Daytona race car. To add to the day's excitement, members of Daytona Beach's Troop 65 were present for the event and helped push the car out onto the race track in full uniform. It was very exciting for all involved and a true pleasure for me to attend the press conference, pre-race events and to be involved with the team as we continue to develop and promote the Boy Scout brand here in Central Florida. Keep your eyes out for more news on the CFC, BSA. It is going to be an exciting year as we lead into the 100th anniversary of Scouting. A special thanks to Mike, Ron, Eric, Troy, Bryan and Greg for your parts in making this tremendous accomplishment a reality. Joe ForgetSun, 25 Jan 2009 21:29:00 GMTf1397696-738c-4295-afcd-943feb885714:14http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/10/Digital-vs-Traditional-Addresses.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=10http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=10&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/10/Digital-vs-Traditional-Addresses.aspxThroughout the years our methods of business communication have evolved from the Pony Express, USPS, FedEx, facsimile, email, instant messaging and now even texting. This evolution of technology and the increased popularity of mobile digital devices bring with it a serious design question of “what contact information belongs on a business card?”Joe ForgetFri, 13 Jun 2008 20:01:00 GMTf1397696-738c-4295-afcd-943feb885714:10http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/11/Branding-the-Illusion-of-Simplicity.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=11http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=11&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/11/Branding-the-Illusion-of-Simplicity.aspxFor a brand to be successful, it must differentiate itself from the competition in the mind of consumers. This difference must be on a point that members of the target market care about because it’s relevant to their needs (on the physical and/or emotional level) and, just as importantly, it must be easy for them to understand. Not dumbed-down, but clearly presented in a manner that is as relevant as the point of difference itself.TechnetiumThu, 05 Jun 2008 20:07:00 GMTf1397696-738c-4295-afcd-943feb885714:11http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/8/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=8http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=8&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/8/Default.aspx“People pay a premium for a story, every time.” – Seth Godwin We live in a visual world in which images convey information and stir emotion. Their ability to engage, entertain, inspire and unite provides powerful design opportunities for building a compelling brand identity. However, even the most high-impact image needs the context of a brand story to successfully deliver the brand’s message to its target market. Creating that story and consistently telling it across all channels is the copywriter’s job.Denise SalvaggioWed, 04 Jun 2008 21:06:00 GMTf1397696-738c-4295-afcd-943feb885714:8