http://www.technetium.comRSS feeds for Technetium > Orlando Advertising, Branding & Website Design60http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/77/Online-Printing-Services--Be-Green-Save-Green.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=77http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=77&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/77/Online-Printing-Services--Be-Green-Save-Green.aspxI remember when the idea of Online Retail first entered the marketplace in the mid 1990s. Traditional retailers were threatened by the thought of eCommerce. There was a rush to build Web sites to keep up with the Joneses. Nobody wanted to be left out. If they’re doing it, we need to do it right?Joe ForgetSat, 14 Aug 2010 03:56:00 GMTf1397696-738c-4295-afcd-943feb885714:77http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/57/Active-Brains-First-Impressions-and-Value.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=57http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=57&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/57/Active-Brains-First-Impressions-and-Value.aspxThe truism “First impressions count” has finally been proven by science. Not only that, but the type of first impression formed has significant implications for the way that brands need to position themselves for consumers. A recent study published in the journal Nature Neuroscience identified two areas of the brain that show significant activity during the coding of impression-relevant information. The first is the amygdale – which previous research has linked to emotional learning about inanimate objects (read that as “brands” for our purposes) and social evaluations of trust. The second area is the posterior cingulated cortex, which has been linked to economic decision-making and valuation of rewards.Denise SalvaggioFri, 08 Jan 2010 16:08:00 GMTf1397696-738c-4295-afcd-943feb885714:57http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/43/Copywriting-Matters.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=43http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=43&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/43/Copywriting-Matters.aspxI found this in my Pictures file. It was taken during the last salmonella outbreak by an observant person who saw it in the window of a Buffalo Wild Wings eatery.  Denise SalvaggioMon, 16 Nov 2009 16:42:00 GMTf1397696-738c-4295-afcd-943feb885714:43http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/36/From-Technetium-Creative-With-Love.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=36http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=36&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/36/From-Technetium-Creative-With-Love.aspxRecord label Decca renewed its relationship with Technetium Creative, tapping us to create the album art for the new Boyz II Men release, “Love.” A collection of timeless love songs interpreted by the legendary R&B group in their distinctive vocal style (with special guest Michael Bublé), “Love” is a gift to Boyz II Men fans who have been faithful to them throughout their 20-year career.  Denise SalvaggioTue, 29 Sep 2009 13:27:00 GMTf1397696-738c-4295-afcd-943feb885714:36http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/25/Banana-Republic-Goes-Mad-Men.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=25http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=25&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/25/Banana-Republic-Goes-Mad-Men.aspx“Go ahead and be a corporate conformist and shop at Banana Republic.” – The Goth Kids, South Park Yeah, go ahead – because AMC’s hit series, Mad Men, has made corporate conformity glamorous and hot. And Banana Republic, in a stroke of marketing genius, has joined forces with Mad Men to bring retro chic to a clothing and accessories collection based on the sharp style of the series’ characters.  Denise SalvaggioThu, 30 Jul 2009 19:35:00 GMTf1397696-738c-4295-afcd-943feb885714:25http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/21/New-Blog-New-Take.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=21http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=21&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/21/New-Blog-New-Take.aspxOur new Web site has a look that's more than just a redesign. It's a total rethinking of how we want to connect with the world - not just prospective clients. In this spirit, we're also taking a new approach to our blog. No more white papers. Entries will still cover pertinent topics in advertising, marketing, interactive marketing, design, etc., but in lengths that are more reader-friendly.   There are blogs that everyone here reads every day. We read them because we find them informative and useful, and because we feel welcome into the conversation, even if we never comment. We hope you'll feel that way about our blog. And seriously, feel free to comment, whoever you are, whatever industry your're in, or if you're a student majoring in advertising or marketing (or anything else). Let us know what you're thinking!  Denise SalvaggioMon, 20 Jul 2009 13:19:00 GMTf1397696-738c-4295-afcd-943feb885714:21http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/10/Digital-vs-Traditional-Addresses.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=10http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=10&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/10/Digital-vs-Traditional-Addresses.aspxThroughout the years our methods of business communication have evolved from the Pony Express, USPS, FedEx, facsimile, email, instant messaging and now even texting. This evolution of technology and the increased popularity of mobile digital devices bring with it a serious design question of “what contact information belongs on a business card?”Joe ForgetFri, 13 Jun 2008 20:01:00 GMTf1397696-738c-4295-afcd-943feb885714:10http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/8/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=8http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=8&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/8/Default.aspx“People pay a premium for a story, every time.” – Seth Godwin We live in a visual world in which images convey information and stir emotion. Their ability to engage, entertain, inspire and unite provides powerful design opportunities for building a compelling brand identity. However, even the most high-impact image needs the context of a brand story to successfully deliver the brand’s message to its target market. Creating that story and consistently telling it across all channels is the copywriter’s job.Denise SalvaggioWed, 04 Jun 2008 21:06:00 GMTf1397696-738c-4295-afcd-943feb885714:8