http://www.technetium.comRSS feeds for Technetium > Orlando Advertising, Branding & Website Design60http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/77/Online-Printing-Services--Be-Green-Save-Green.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=77http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=77&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/77/Online-Printing-Services--Be-Green-Save-Green.aspxI remember when the idea of Online Retail first entered the marketplace in the mid 1990s. Traditional retailers were threatened by the thought of eCommerce. There was a rush to build Web sites to keep up with the Joneses. Nobody wanted to be left out. If they’re doing it, we need to do it right?Joe ForgetSat, 14 Aug 2010 03:56:00 GMTf1397696-738c-4295-afcd-943feb885714:77http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/75/Default.aspx#Comments1http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=75http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=75&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/75/Default.aspxThere’s a business in Seattle with a 22-person staff and a space that combines a factory, showroom and retail store – which is open to the public only one day a month. Its product category has intense competition from several big-name brands sold through hundreds of distribution channels, yet the business owner designs all the products and hand-makes all the prototypes. Other than the once-monthly store opening, his goods are sold through his Web site. Sound like the perfect way to ensure your foray into entrepreneurship is brief – or, at best, get just enough business to get by? Actually, Tom Bihn is one of today’s most outstanding success stories.Denise SalvaggioFri, 19 Mar 2010 20:16:00 GMTf1397696-738c-4295-afcd-943feb885714:75http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/73/The-Meaning-of-Social-Media-Week.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=73http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=73&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/73/The-Meaning-of-Social-Media-Week.aspxAttempts to explain social media vary according to the teller – much the old story about five blind people describing an elephant based only upon whatever part of the animal they’re able to touch: Those who experience just one aspect of it lack the total vision. Directing, encouraging and inspiring everyone to focus on the society-changing big picture that social media represents was the purpose of the second annual Social Media Week conferences, held simultaneously in five major international cities (New York, San Francisco, Toronto, London, Berlin and Sao Paulo) February 1 through 5. Denise SalvaggioFri, 12 Feb 2010 15:57:00 GMTf1397696-738c-4295-afcd-943feb885714:73http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/57/Active-Brains-First-Impressions-and-Value.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=57http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=57&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/57/Active-Brains-First-Impressions-and-Value.aspxThe truism “First impressions count” has finally been proven by science. Not only that, but the type of first impression formed has significant implications for the way that brands need to position themselves for consumers. A recent study published in the journal Nature Neuroscience identified two areas of the brain that show significant activity during the coding of impression-relevant information. The first is the amygdale – which previous research has linked to emotional learning about inanimate objects (read that as “brands” for our purposes) and social evaluations of trust. The second area is the posterior cingulated cortex, which has been linked to economic decision-making and valuation of rewards.Denise SalvaggioFri, 08 Jan 2010 16:08:00 GMTf1397696-738c-4295-afcd-943feb885714:57http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/53/Esperanto-vs-Klingon.aspx#Comments4http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=53http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=53&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/53/Esperanto-vs-Klingon.aspxToday is the 150th anniversary of the birth of L.L. Zamenhof, a Polish-born linguist who invented Esperanto – an “artificial” language created from basic linguistic elements of several languages. Zamenhof intended Esperanto to serve as an international common language that would play the role of a neutral communication tool among people of different ethnic and linguistic backgrounds, and as such, promote understanding and world peace.  Denise SalvaggioTue, 15 Dec 2009 14:55:00 GMTf1397696-738c-4295-afcd-943feb885714:53http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/52/Social-Medias-Number-One-Myth.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=52http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=52&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/52/Social-Medias-Number-One-Myth.aspxSocial media is no longer exactly the wild frontier it was back in 2006, when Twitter was hatched. Although more innovative uses and Web applications for such sites as Twitter, Facebook and YouTube emerge on a regular basis, it has since become obvious that some approaches don’t work for companies that use social media for branding. Among them is the biggest, which has reached mythic proportion: “Kids know all about this stuff, so I’ll let our (choose one: a. interns; b. any 20-something employee; c. closest 20-something relative) handle it.”  Denise SalvaggioMon, 14 Dec 2009 13:35:00 GMTf1397696-738c-4295-afcd-943feb885714:52http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/51/Keep-Social-Media-Social.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=51http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=51&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/51/Keep-Social-Media-Social.aspxWe’ve all experienced encounters with socially inept people. They’re the ones who interrupt conversations to blather on about a totally different subject (usually themselves), demand all the attention in the room, are oblivious to social cues others send, and generally miss the point or purpose of what’s going on in their environment. That’s why it’s important to keep in mind that the operative word in “social media” is “social.” And why – if your business or organization is using social media as a means of positioning and branding itself – you need to practice good social skills, just as if you were engaging in face-to-face interactions.Denise SalvaggioMon, 07 Dec 2009 13:56:00 GMTf1397696-738c-4295-afcd-943feb885714:51http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/50/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=50http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=50&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/50/Default.aspxThere’s no question that economic realities are affecting every aspect of life – including our business relationships. The pressure is on to optimize every asset and trim every expendable expense, which presents some game-changing strategies between clients and vendors. All bets are off for the foreseeable future, necessitating new ways of doing business with each other. But the good news is that it will ultimately be to everyone’s benefit. Joe ForgetFri, 04 Dec 2009 01:25:00 GMTf1397696-738c-4295-afcd-943feb885714:50http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/43/Copywriting-Matters.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=43http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=43&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/43/Copywriting-Matters.aspxI found this in my Pictures file. It was taken during the last salmonella outbreak by an observant person who saw it in the window of a Buffalo Wild Wings eatery.  Denise SalvaggioMon, 16 Nov 2009 16:42:00 GMTf1397696-738c-4295-afcd-943feb885714:43http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/42/Please-Reply.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=42http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=42&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/42/Please-Reply.aspxThe term “pet peeve” has been working its way back into the public realm lately. So here’s mine: Organizations that invite feedback online, but don’t reply. You can always tell the organizations that don’t get it. Someone evidently told them that they needed to have a way for readers or consumers to express their opinion online – that it’s hip, it’s now, it’s happening. But their company’s culture remains very traditional and suspicious of direct communication with the people they’re selling to. They’re much more comfortable issuing edicts in a one-way, top-down manner, and it shows.Denise SalvaggioFri, 13 Nov 2009 13:48:00 GMTf1397696-738c-4295-afcd-943feb885714:42http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/25/Banana-Republic-Goes-Mad-Men.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=25http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=25&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/25/Banana-Republic-Goes-Mad-Men.aspx“Go ahead and be a corporate conformist and shop at Banana Republic.” – The Goth Kids, South Park Yeah, go ahead – because AMC’s hit series, Mad Men, has made corporate conformity glamorous and hot. And Banana Republic, in a stroke of marketing genius, has joined forces with Mad Men to bring retro chic to a clothing and accessories collection based on the sharp style of the series’ characters.  Denise SalvaggioThu, 30 Jul 2009 19:35:00 GMTf1397696-738c-4295-afcd-943feb885714:25http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/21/New-Blog-New-Take.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=21http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=21&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/21/New-Blog-New-Take.aspxOur new Web site has a look that's more than just a redesign. It's a total rethinking of how we want to connect with the world - not just prospective clients. In this spirit, we're also taking a new approach to our blog. No more white papers. Entries will still cover pertinent topics in advertising, marketing, interactive marketing, design, etc., but in lengths that are more reader-friendly.   There are blogs that everyone here reads every day. We read them because we find them informative and useful, and because we feel welcome into the conversation, even if we never comment. We hope you'll feel that way about our blog. And seriously, feel free to comment, whoever you are, whatever industry your're in, or if you're a student majoring in advertising or marketing (or anything else). Let us know what you're thinking!  Denise SalvaggioMon, 20 Jul 2009 13:19:00 GMTf1397696-738c-4295-afcd-943feb885714:21http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/13/Make-Your-Web-Site-Promote-Your-Brand.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=13http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=13&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/13/Make-Your-Web-Site-Promote-Your-Brand.aspxBusinesses wanting to get the word out about their latest achievement or product release have traditionally relied on cranking out a press release and sending it to as many newspapers as possible. The plan, of course, was that news-starved editors would seize upon the release, pass it along to a reporter for tweaking, then give it prominent play in print. The business would get plenty of “free” publicity, and consumers would clamor for the product, or at least give the business increased mindshare. Now for a cold dose of reality.Denise SalvaggioFri, 06 Feb 2009 21:26:00 GMTf1397696-738c-4295-afcd-943feb885714:13http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/8/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=8http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=8&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/8/Default.aspx“People pay a premium for a story, every time.” – Seth Godwin We live in a visual world in which images convey information and stir emotion. Their ability to engage, entertain, inspire and unite provides powerful design opportunities for building a compelling brand identity. However, even the most high-impact image needs the context of a brand story to successfully deliver the brand’s message to its target market. Creating that story and consistently telling it across all channels is the copywriter’s job.Denise SalvaggioWed, 04 Jun 2008 21:06:00 GMTf1397696-738c-4295-afcd-943feb885714:8