http://www.technetium.comRSS feeds for Technetium > Orlando Advertising, Branding & Website Design60http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/75/Default.aspx#Comments1http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=75http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=75&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/75/Default.aspxThere’s a business in Seattle with a 22-person staff and a space that combines a factory, showroom and retail store – which is open to the public only one day a month. Its product category has intense competition from several big-name brands sold through hundreds of distribution channels, yet the business owner designs all the products and hand-makes all the prototypes. Other than the once-monthly store opening, his goods are sold through his Web site. Sound like the perfect way to ensure your foray into entrepreneurship is brief – or, at best, get just enough business to get by? Actually, Tom Bihn is one of today’s most outstanding success stories.Denise SalvaggioFri, 19 Mar 2010 20:16:00 GMTf1397696-738c-4295-afcd-943feb885714:75http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/74/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=74http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=74&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/74/Default.aspxIt isn’t often these days that insurance companies are seen as the good guys, but State Farm bought a ginormous amount of positive brand image with its sponsorship of OK Go’s new video, “This Too Shall Pass.” The sponsorship included the expense involved to allow fans to embed said video on their own blogs and Web sites – an action that the Australian band’s own label, EMI, no longer permits.  Denise SalvaggioThu, 11 Mar 2010 15:13:00 GMTf1397696-738c-4295-afcd-943feb885714:74http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/70/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=70http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=70&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/70/Default.aspxToday’s post was supposed to be Technetium’s unified vote for #1 of the 2000s. Unfortunately (or fortunately) there are too many good Super Bowl commercials to limit it to just one.   We’ve decided to post some of our team’s favorites. Feel free to post comments with your own fav's.TechnetiumFri, 05 Feb 2010 19:56:00 GMTf1397696-738c-4295-afcd-943feb885714:70http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/69/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=69http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=69&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/69/Default.aspxWhile reviewing the best and worst Super Bowl commercials of the 2000s we found that many of the best commercials were for Bud Light or another adult beverage.TechnetiumThu, 04 Feb 2010 20:51:00 GMTf1397696-738c-4295-afcd-943feb885714:69http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/68/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=68http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=68&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/68/Default.aspxThere are many great Bud Light commercials from over the years. Typically the beer commercials are some of the best. This commercial stands out as one of the best Bud Light commercials of our time.TechnetiumWed, 03 Feb 2010 20:17:00 GMTf1397696-738c-4295-afcd-943feb885714:68http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/63/The-Mysterious-Vanishing-Target-Ads.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=63http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=63&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/63/The-Mysterious-Vanishing-Target-Ads.aspxRegular followers of this blog may recall my posting of December 22, 2009, “Santa’s Mixed Bag of Holiday Commercials.” Leading the post were my less-than-approving critiques of two Target ads: “From Santa” and “There Yet,” accompanied by the spots themselves, embedded from YouTube.Denise SalvaggioWed, 03 Feb 2010 14:42:00 GMTf1397696-738c-4295-afcd-943feb885714:63http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/67/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=67http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=67&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/67/Default.aspxGO DADDY! Unlike the Terrible Terry Tate commercials where the character is more memorable than the actual product, service or brand, Go Daddy's series of risqué commercials make you ask "what does that have to do with domain names?"TechnetiumWed, 03 Feb 2010 02:11:00 GMTf1397696-738c-4295-afcd-943feb885714:67http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/66/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=66http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=66&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/66/Default.aspxThis Chevy commercial is great. They went from spending $2.3M per 30 second spot to filing bankruptcy. Holy $H:T!TechnetiumMon, 01 Feb 2010 15:56:00 GMTf1397696-738c-4295-afcd-943feb885714:66http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/65/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=65http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=65&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/65/Default.aspxWe all saw Cast Away right? Tom Hanks and Wilson. You had to feel for him. He was marooned on an island and survived only to return and everyone in his life had moved on. Heartbreaking.TechnetiumFri, 29 Jan 2010 19:14:00 GMTf1397696-738c-4295-afcd-943feb885714:65http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/64/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=64http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=64&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/64/Default.aspx   Terry Tate, Office Linebacker. Here was some humor in TV commercials. Ironically we didn't remember who the commercial was for - Reebok - but remembered Terry Tate. Lasting? Memorable?TechnetiumThu, 28 Jan 2010 18:32:00 GMTf1397696-738c-4295-afcd-943feb885714:64http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/62/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=62http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=62&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/62/Default.aspxAh, the good old days of the Steroid Era in Major League Baseball. Do you think Charles Schwab would still want Barry Bonds to be the celebrity in this commercial? Hank Aaron is a class act, BB, not so much. TechnetiumWed, 27 Jan 2010 19:12:00 GMTf1397696-738c-4295-afcd-943feb885714:62http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/61/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=61http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=61&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/61/Default.aspxToday's Super Bowl Ad is #9 on our list of the top 10 Super Bowl ads of the 2000s. We all remember the Whassup campaign but what about the "What are you doing?" ad. TechnetiumTue, 26 Jan 2010 20:02:00 GMTf1397696-738c-4295-afcd-943feb885714:61http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/60/Default.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=60http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=60&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/60/Default.aspxSuper Bowl 44 is less than two weeks away. We're looking forward to this years "hit" ads. Who is going to dominate the air space? Over the next two weeks we're going to post our favorite Super Bowl ads the 2000's. Over the next ten days we'll countdown some of the best, and worst, ads of the 2000s.TechnetiumMon, 25 Jan 2010 16:51:00 GMTf1397696-738c-4295-afcd-943feb885714:60http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/56/The-Year-in-Smart-Phone--Wireless-Network-Ads.aspx#Comments2http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=56http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=56&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/56/The-Year-in-Smart-Phone--Wireless-Network-Ads.aspxThose who follow advertising can be forgiven for getting the impression that 2009 revolved around smart phones and the wireless networks that support them (with varying degrees of adequacy). Here’s a recap of the year’s epic fails and wins, starring the Palm Pre, Verizon and AT&T: Palm Pre Actress Tamara Hope deserved better than being transformed into a disturbing CGI apparition – and Palm deserved better than being taken for a very expensive ride by ad agency Modernista.Denise SalvaggioTue, 29 Dec 2009 18:18:00 GMTf1397696-738c-4295-afcd-943feb885714:56http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/55/Santas-Mixed-Bag-of-Holiday-Commercials.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=55http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=55&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/55/Santas-Mixed-Bag-of-Holiday-Commercials.aspxAs Christmas nears, its time to pour the egg nog and review this year’s holiday commercials. Target Not sure what emotional response the self-proclaimed stylish mass-marketer was going for, but triggering anxiety and discomfort in the recipients of gifts from Target seemed to be it. There’s the woman who surprises hubby with an expensive-looking flat-screen TV, which produces back-and-forth sniping about how Santa must not know about the recession. The couple isn’t more direct with each other because their kids are in the room. Yes, and the kids can’t tell that Mommy and Daddy are arguing in front of them, either! Merry Christmas!  Denise SalvaggioTue, 22 Dec 2009 13:48:00 GMTf1397696-738c-4295-afcd-943feb885714:55http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/54/Boyz-II-Men-on-Late-Night-with-Jimmy-Fallon.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=54http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=54&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/54/Boyz-II-Men-on-Late-Night-with-Jimmy-Fallon.aspxBoyz II Men are running the TV circuit performing almost daily. Their support and publicity of the LOVE album has been oustanding. We're just glad that we were able to work with the guys again on their album artwork. Great group, great vision, great performers. "Motown Philly" in the house.Joe ForgetFri, 18 Dec 2009 21:20:00 GMTf1397696-738c-4295-afcd-943feb885714:54http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/44/Just-Putting-It-Out-There.aspx#Comments3http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=44http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=44&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/44/Just-Putting-It-Out-There.aspxA federal judge denied AT&T's request for a temporary restraining order to force Verizon to yank its "There's a map for that" commercials showing AT&T's lesser 3G coverage. Verizon has been seriously dissing AT&T in the aggressive ad campaign, which poses possible repercussions for the iPhone, which has AT&T as its exclusive carrier. And make no mistake; the campaign is a great big flaming arrow that’s really targeting Apple.  Denise SalvaggioThu, 19 Nov 2009 19:09:00 GMTf1397696-738c-4295-afcd-943feb885714:44http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/35/100-Years-of-StopAction-Animation-Bounce-Back.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=35http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=35&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/35/100-Years-of-StopAction-Animation-Bounce-Back.aspxStop-action animation fans may have noticed a subtle reference to a classic film in the new Bounce Dryer Bar commercial. The 30-second spot features a woman affixing the product to the inside drum of her dryer – where it will automatically freshen clothes for up to four months.  Denise SalvaggioFri, 25 Sep 2009 18:09:00 GMTf1397696-738c-4295-afcd-943feb885714:35http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/34/Food-Fantasies-vs-Reality-Does-It-Matter.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=34http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=34&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/34/Food-Fantasies-vs-Reality-Does-It-Matter.aspxOne reason commercials for fast foods like burgers and tacos are an unintentional source of amusement is the ginormous disparity between their glamorized presentation and their decidedly more humble reality when dispensed from the drive-thru window. Same with frozen dinners and other packaged meals. The German Web site Pundo3000 decided to declare shenanigans on processed food companies in their country by posting side-by-side photos of packaging and contents. Titled, “Werbung Gegen Realität” (Advertising Versus Reality), the hilarious (and sometimes unsettling) results have been compiled in book form and recently published. Denise SalvaggioThu, 24 Sep 2009 17:13:00 GMTf1397696-738c-4295-afcd-943feb885714:34http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/28/When-Pretention-Turns-Terrifying.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=28http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=28&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/28/When-Pretention-Turns-Terrifying.aspxIt’s the ad campaign everybody’s talking about – and apparently loves to hate: those commercials for the Palm Pre smartphone. Centered on a serene woman who directly addresses the audience in an oddly detached monologue musing on such topics as jugglers and reincarnation, the commercials have done a better job of calling attention to themselves (and actress Tamara Hope) than of branding the phone itself. Denise SalvaggioTue, 04 Aug 2009 12:56:00 GMTf1397696-738c-4295-afcd-943feb885714:28http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/25/Banana-Republic-Goes-Mad-Men.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=25http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=25&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/25/Banana-Republic-Goes-Mad-Men.aspx“Go ahead and be a corporate conformist and shop at Banana Republic.” – The Goth Kids, South Park Yeah, go ahead – because AMC’s hit series, Mad Men, has made corporate conformity glamorous and hot. And Banana Republic, in a stroke of marketing genius, has joined forces with Mad Men to bring retro chic to a clothing and accessories collection based on the sharp style of the series’ characters.  Denise SalvaggioThu, 30 Jul 2009 19:35:00 GMTf1397696-738c-4295-afcd-943feb885714:25http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/23/How-is-brand-strength-built.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=23http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=23&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/23/How-is-brand-strength-built.aspxI spent most of yesterday in a marketing summit. The event was almost nine straight hours of marketing professionals and brand managers discussing the importance of a brand, the overall brand experience and how brand strength is built.Joe ForgetTue, 28 Jul 2009 16:35:00 GMTf1397696-738c-4295-afcd-943feb885714:23http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/22/The-Future-is-Here-to-Stay.aspx#Comments0http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&ModuleID=435&ArticleID=22http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=22&PortalID=0&TabID=76http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/22/The-Future-is-Here-to-Stay.aspxThere are those who loudly claim that social media is just a fad. Who’s saying this? Mainly old-school corporate types who wish things would go back to the way they were before everybody with a cell phone and an Internet connection could post embarrassing pictures and videos of their product’s epic fails for all the world to see, mere minutes after they occur. But there is no going back. No going back to top-down communication, secrecy and the control that a company has over the information that gets out about it. Businesses with a hierarchical culture need to adapt or die – or at the very least, expect to lose a significant amount of market share to nimble competitors who embrace the new rules.  Denise SalvaggioTue, 21 Jul 2009 13:44:00 GMTf1397696-738c-4295-afcd-943feb885714:22