<rss version="2.0" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/"><channel><title>Technetium &gt; Orlando Advertising, Branding &amp; Website Design</title><link>http://www.technetium.com</link><description>RSS feeds for Technetium &gt; Orlando Advertising, Branding &amp; Website Design</description><ttl>60</ttl><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/77/Online-Printing-Services--Be-Green-Save-Green.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=77</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=77&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Online Printing Services – Be Green Save Green?</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/77/Online-Printing-Services--Be-Green-Save-Green.aspx</link><description>I remember when the idea of Online Retail first entered the marketplace  in the mid 1990s. Traditional retailers were threatened by the thought  of eCommerce. There was a rush to build Web sites to keep up with the  Joneses. Nobody wanted to be left out. If they’re doing it, we need to  do it right?</description><dc:creator>Joe Forget</dc:creator><pubDate>Sat, 14 Aug 2010 03:56:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:77</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/75/Default.aspx#Comments</comments><slash:comments>1</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=75</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=75&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Smart Brand Positioning: It's in the Tom Bihn Bag</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/75/Default.aspx</link><description>There’s a business in Seattle with a 22-person staff and a space that combines a factory, showroom and retail store – which is open to the public only one day a month. Its product category has intense competition from several big-name brands sold through hundreds of distribution channels, yet the business owner designs all the products and hand-makes all the prototypes. Other than the once-monthly store opening, his goods are sold through his Web site. Sound like the perfect way to ensure your foray into entrepreneurship is brief – or, at best, get just enough business to get by? Actually, Tom Bihn is one of today’s most outstanding success stories.</description><dc:creator>Denise Salvaggio</dc:creator><pubDate>Fri, 19 Mar 2010 20:16:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:75</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/74/Default.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=74</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=74&amp;PortalID=0&amp;TabID=76</trackback:ping><title>State Farm Hits the Right Note with Branded Content</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/74/Default.aspx</link><description>It isn’t often these days that insurance companies are seen as the good guys, but State Farm bought a ginormous amount of positive brand image with its sponsorship of OK Go’s new video, “This Too Shall Pass.” The sponsorship included the expense involved to allow fans to embed said video on their own blogs and Web sites – an action that the Australian band’s own label, EMI, no longer permits. 
&amp;#160;</description><dc:creator>Denise Salvaggio</dc:creator><pubDate>Thu, 11 Mar 2010 15:13:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:74</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/73/The-Meaning-of-Social-Media-Week.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=73</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=73&amp;PortalID=0&amp;TabID=76</trackback:ping><title>The Meaning of Social Media Week</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/73/The-Meaning-of-Social-Media-Week.aspx</link><description>Attempts to explain social media vary according to the teller – much the old story about five blind people describing an elephant based only upon whatever part of the animal they’re able to touch: Those who experience just one aspect of it lack the total vision.

Directing, encouraging and inspiring everyone to focus on the society-changing big picture that social media represents was the purpose of the second annual Social Media Week conferences, held simultaneously in five major international cities (New York, San Francisco, Toronto, London, Berlin and Sao Paulo) February 1 through 5. </description><dc:creator>Denise Salvaggio</dc:creator><pubDate>Fri, 12 Feb 2010 15:57:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:73</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/70/Default.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=70</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=70&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Super Bowl 44 &gt; #1 on Countdown of Ads from the 2000s</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/70/Default.aspx</link><description>Today’s post was supposed to be Technetium’s unified vote for #1 of the 2000s. Unfortunately (or fortunately) there are too many good Super Bowl commercials to limit it to just one. 
&amp;#160;
We’ve decided to post some of our team’s favorites.&amp;#160;Feel free to post&amp;#160;comments with your own fav's.</description><dc:creator>Technetium</dc:creator><pubDate>Fri, 05 Feb 2010 19:56:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:70</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/69/Default.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=69</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=69&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Super Bowl 44 &gt; #2 on Countdown of Ads from the 2000s</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/69/Default.aspx</link><description>While reviewing the best and worst Super Bowl commercials of the 2000s we found that many of the best commercials were for Bud Light or another adult beverage.</description><dc:creator>Technetium</dc:creator><pubDate>Thu, 04 Feb 2010 20:51:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:69</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/68/Default.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=68</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=68&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Super Bowl 44 &gt; #3 on Countdown of Ads from the 2000s</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/68/Default.aspx</link><description>There are many great Bud Light commercials from over the years. Typically the beer commercials are some of the best. This commercial stands out as one of the best Bud Light commercials of our time.</description><dc:creator>Technetium</dc:creator><pubDate>Wed, 03 Feb 2010 20:17:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:68</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/63/The-Mysterious-Vanishing-Target-Ads.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=63</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=63&amp;PortalID=0&amp;TabID=76</trackback:ping><title>The Mysterious Vanishing Target Ads</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/63/The-Mysterious-Vanishing-Target-Ads.aspx</link><description>Regular followers of this blog may recall my posting of December 22, 2009, “Santa’s Mixed Bag of Holiday Commercials.” Leading the post were my less-than-approving critiques of two Target ads: “From Santa” and “There Yet,” accompanied by the spots themselves, embedded from YouTube.</description><dc:creator>Denise Salvaggio</dc:creator><pubDate>Wed, 03 Feb 2010 14:42:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:63</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/67/Default.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=67</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=67&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Super Bowl 44 &gt; #4 on Countdown of Ads from the 2000s</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/67/Default.aspx</link><description>GO DADDY! Unlike the Terrible Terry Tate commercials where the character is more memorable than the actual product, service or brand, Go Daddy's series of risqué commercials make you ask "what does that have to do with domain names?"</description><dc:creator>Technetium</dc:creator><pubDate>Wed, 03 Feb 2010 02:11:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:67</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/66/Default.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=66</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=66&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Super Bowl 44 &gt; #5 on Countdown of Ads from the 2000s</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/66/Default.aspx</link><description>This Chevy commercial is great. They went from spending $2.3M per 30 second spot to filing bankruptcy. Holy $H:T!</description><dc:creator>Technetium</dc:creator><pubDate>Mon, 01 Feb 2010 15:56:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:66</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/65/Default.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=65</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=65&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Super Bowl 44 &gt; #6 on Countdown of Ads from the 2000s</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/65/Default.aspx</link><description>We all saw Cast Away right? Tom Hanks and Wilson. You had to feel for him. He was marooned on an island and survived only to return and everyone in his life had moved on. Heartbreaking.</description><dc:creator>Technetium</dc:creator><pubDate>Fri, 29 Jan 2010 19:14:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:65</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/64/Default.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=64</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=64&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Super Bowl 44 &gt; #7 on Countdown of Ads from the 2000s</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/64/Default.aspx</link><description>
&amp;#160;

Terry Tate, Office Linebacker. Here was some humor in TV commercials. Ironically we didn't remember who the commercial was for - Reebok - but&amp;#160;remembered Terry Tate. Lasting? Memorable?</description><dc:creator>Technetium</dc:creator><pubDate>Thu, 28 Jan 2010 18:32:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:64</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/62/Default.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=62</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=62&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Super Bowl 44 &gt; #8 on Countdown of Ads from the 2000s</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/62/Default.aspx</link><description>Ah, the good&amp;#160;old days of&amp;#160;the Steroid Era in Major League Baseball. Do you&amp;#160;think&amp;#160;Charles Schwab&amp;#160;would still want Barry Bonds to be the celebrity&amp;#160;in this commercial?&amp;#160;Hank&amp;#160;Aaron is a class act, BB, not so much.&amp;#160;</description><dc:creator>Technetium</dc:creator><pubDate>Wed, 27 Jan 2010 19:12:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:62</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/61/Default.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=61</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=61&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Super Bowl 44 &gt; #9 on Countdown of Ads from the 2000s </title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/61/Default.aspx</link><description>Today's Super Bowl Ad is #9 on our list of the top 10 Super Bowl ads of the 2000s. We all remember the Whassup campaign but what about the "What are you&amp;#160;doing?"&amp;#160;ad. </description><dc:creator>Technetium</dc:creator><pubDate>Tue, 26 Jan 2010 20:02:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:61</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/60/Default.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=60</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=60&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Super Bowl 44 &gt; #10 on Countdown of Ads from the 2000s</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/60/Default.aspx</link><description>Super Bowl 44 is less than two weeks away. We're looking forward to this years "hit" ads. Who is going to dominate the air space? Over the next two weeks we're going to post our favorite Super Bowl ads the 2000's.&amp;#160;Over the next ten days we'll countdown some of the best, and worst, ads of the 2000s.</description><dc:creator>Technetium</dc:creator><pubDate>Mon, 25 Jan 2010 16:51:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:60</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/59/Can-You-Afford-Not-to-Advertise.aspx#Comments</comments><slash:comments>1</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=59</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=59&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Can You Afford Not to Advertise?</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/59/Can-You-Afford-Not-to-Advertise.aspx</link><description>To steal a phrase from Orange County Mayor Richard Crotty, “There are two times you need to advertise, when sales are good and when sales are bad.” Mayor Crotty was addressing a room of business leaders and was clearly bringing a little humor to the room. Selfishly, we agree with him, considering we are in the advertising and marketing world.</description><dc:creator>Joe Forget</dc:creator><pubDate>Fri, 15 Jan 2010 16:34:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:59</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/57/Active-Brains-First-Impressions-and-Value.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=57</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=57&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Active Brains, First Impressions and Value</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/57/Active-Brains-First-Impressions-and-Value.aspx</link><description>The truism “First impressions count” has finally been proven by science. Not only that, but the type of first impression formed has significant implications for the way that brands need to position themselves for consumers.

A recent study published in the journal Nature Neuroscience identified two areas of the brain that show significant activity during the coding of impression-relevant information. The first is the amygdale – which previous research has linked to emotional learning about inanimate objects (read that as “brands” for our purposes) and social evaluations of trust. The second area is the posterior cingulated cortex, which has been linked to economic decision-making and valuation of rewards.</description><dc:creator>Denise Salvaggio</dc:creator><pubDate>Fri, 08 Jan 2010 16:08:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:57</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/56/The-Year-in-Smart-Phone--Wireless-Network-Ads.aspx#Comments</comments><slash:comments>2</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=56</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=56&amp;PortalID=0&amp;TabID=76</trackback:ping><title>The Year in Smart Phone &amp; Wireless Network Ads</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/56/The-Year-in-Smart-Phone--Wireless-Network-Ads.aspx</link><description>Those who follow advertising can be forgiven for getting the impression that 2009 revolved around smart phones and the wireless networks that support them (with varying degrees of adequacy). Here’s a recap of the year’s epic fails and wins, starring the Palm Pre, Verizon and AT&amp;amp;T:

Palm Pre

Actress Tamara Hope deserved better than being transformed into a disturbing CGI apparition – and Palm deserved better than being taken for a very expensive ride by ad agency Modernista.</description><dc:creator>Denise Salvaggio</dc:creator><pubDate>Tue, 29 Dec 2009 18:18:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:56</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/55/Santas-Mixed-Bag-of-Holiday-Commercials.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=55</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=55&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Santa's Mixed Bag of Holiday Commercials</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/55/Santas-Mixed-Bag-of-Holiday-Commercials.aspx</link><description>As Christmas nears, its time to pour the egg nog and review this year’s holiday commercials. 

Target
Not sure what emotional response the self-proclaimed stylish mass-marketer was going for, but triggering anxiety and discomfort in the recipients of gifts from Target seemed to be it. There’s the woman who surprises hubby with an expensive-looking flat-screen TV, which produces back-and-forth sniping about how Santa must not know about the recession. The couple isn’t more direct with each other because their kids are in the room. Yes, and the kids can’t tell that Mommy and Daddy are arguing in front of them, either! Merry Christmas!
&amp;#160;</description><dc:creator>Denise Salvaggio</dc:creator><pubDate>Tue, 22 Dec 2009 13:48:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:55</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/54/Boyz-II-Men-on-Late-Night-with-Jimmy-Fallon.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=54</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=54&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Boyz II Men on Late Night with Jimmy Fallon</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/54/Boyz-II-Men-on-Late-Night-with-Jimmy-Fallon.aspx</link><description>Boyz II&amp;#160;Men are running the TV&amp;#160;circuit performing almost daily. Their support and publicity of the LOVE&amp;#160;album has been oustanding.&amp;#160;We're just glad that we were able to work with the guys again on their album artwork. Great group, great vision, great performers. "Motown Philly"&amp;#160;in the house.</description><dc:creator>Joe Forget</dc:creator><pubDate>Fri, 18 Dec 2009 21:20:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:54</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/53/Esperanto-vs-Klingon.aspx#Comments</comments><slash:comments>4</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=53</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=53&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Esperanto vs. Klingon</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/53/Esperanto-vs-Klingon.aspx</link><description>Today is the 150th anniversary of the birth of L.L. Zamenhof, a Polish-born linguist who invented Esperanto – an “artificial” language created from basic linguistic elements of several languages. Zamenhof intended Esperanto to serve as an international common language that would play the role of a neutral communication tool among people of different ethnic and linguistic backgrounds, and as such, promote understanding and world peace.

&amp;#160;</description><dc:creator>Denise Salvaggio</dc:creator><pubDate>Tue, 15 Dec 2009 14:55:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:53</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/52/Social-Medias-Number-One-Myth.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=52</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=52&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Social Media's Number One Myth</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/52/Social-Medias-Number-One-Myth.aspx</link><description>Social media is no longer exactly the wild frontier it was back in 2006, when Twitter was hatched. Although more innovative uses and Web applications for such sites as Twitter, Facebook and YouTube emerge on a regular basis, it has since become obvious that some approaches don’t work for companies that use social media for branding. Among them is the biggest, which has reached mythic proportion:

“Kids know all about this stuff, so I’ll let our (choose one: a. interns; b. any 20-something employee; c. closest 20-something relative) handle it.”

&amp;#160;</description><dc:creator>Denise Salvaggio</dc:creator><pubDate>Mon, 14 Dec 2009 13:35:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:52</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/51/Keep-Social-Media-Social.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=51</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=51&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Keep Social Media "Social"</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/51/Keep-Social-Media-Social.aspx</link><description>We’ve all experienced encounters with socially inept people. They’re the ones who interrupt conversations to blather on about a totally different subject (usually themselves), demand all the attention in the room, are oblivious to social cues others send, and generally miss the point or purpose of what’s going on in their environment.

That’s why it’s important to keep in mind that the operative word in “social media” is “social.” And why – if your business or organization is using social media as a means of positioning and branding itself – you need to practice good social skills, just as if you were engaging in face-to-face interactions.</description><dc:creator>Denise Salvaggio</dc:creator><pubDate>Mon, 07 Dec 2009 13:56:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:51</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/50/Default.aspx#Comments</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=50</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=50&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Renewing the Client-Agency Relationship in Today’s Economy</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/50/Default.aspx</link><description>There’s no question that economic realities are affecting every aspect of life – including our business relationships. The pressure is on to optimize every asset and trim every expendable expense, which presents some game-changing strategies between clients and vendors. All bets are off for the foreseeable future, necessitating new ways of doing business with each other. But the good news is that it will ultimately be to everyone’s benefit.

</description><dc:creator>Joe Forget</dc:creator><pubDate>Fri, 04 Dec 2009 01:25:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:50</guid></item><item><comments>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/44/Just-Putting-It-Out-There.aspx#Comments</comments><slash:comments>3</slash:comments><wfw:commentRss>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/RssComments.aspx?TabID=76&amp;ModuleID=435&amp;ArticleID=44</wfw:commentRss><trackback:ping>http://www.technetium.com/DesktopModules/DnnForge%20-%20NewsArticles/Tracking/Trackback.aspx?ArticleID=44&amp;PortalID=0&amp;TabID=76</trackback:ping><title>Just Putting It Out There</title><link>http://www.technetium.com/OurBlog/tabid/76/articleType/ArticleView/articleId/44/Just-Putting-It-Out-There.aspx</link><description>A federal judge denied AT&amp;amp;T's request for a temporary restraining order to force Verizon to yank its "There's a map for that" commercials showing AT&amp;amp;T's lesser 3G coverage. Verizon has been seriously dissing AT&amp;amp;T in the aggressive ad campaign, which poses possible repercussions for the iPhone, which has AT&amp;amp;T as its exclusive carrier. And make no mistake; the campaign is a great big flaming arrow that’s really targeting Apple. 

&amp;#160;</description><dc:creator>Denise Salvaggio</dc:creator><pubDate>Thu, 19 Nov 2009 19:09:00 GMT</pubDate><guid isPermaLink="false">f1397696-738c-4295-afcd-943feb885714:44</guid></item></channel></rss>