Need

Print ads, collateral, trade show signage and other marketing pieces to convey ASIG’s brand message of providing comprehensive commercial aviation services with an emphasis on safety and exemplary customer service.

Background

Founded in 1947, ASIG is a recognized leader in the commercial aviation services industry. The company offers a full range of ground handling, fueling, cargo and ancillary services in more than 65 cities throughout North America, Europe and Asia, with a network consisting of more than 7,500 employees.

Strategy

Technetium approached the branding campaign to impart ASIG’s commitment to safety, quality, and investments in technology and personnel. Based upon brand messaging in competitor’s print ads and collateral, we considered this the optimal strategy for presenting the company’s competitive advantage.

Action

Technetium took photography of ASIG-serviced aircraft at Orlando International Airport for use in the campaign. Print ads and collateral pieces have a consistent contemporary style, utilizing client-provided photography of ASIG employees at work and our own photographs. Layouts suggest motion by leading the eye to judiciously placed focal points of copy blocks and graphics.

Result

The ads and collateral materials create a strong, cohesive impact that effectively positions ASIG as a global leader in its field, deserving of the confidence of current and prospective airline partners.