Engage them through social media

Social media can be a powerful, yet cost-effective component of your marketing strategy. But the placement and brand message have to be right in order to increase awareness, build affinity and drive visitors to take the action of becoming your customers. Technetium Advertising & Web Design works with you to determine the optimum sites for reaching your target market, then helps you craft a meaningful dialogue that allows them to participate in your brand experience – and create an enthusiastic community of brand advocates in the process.

Strategy = Success

To promote DanceWear Corner's model search contest, Technetium developed an initial video for the casting call. This video was posted to YouTube and other dance industry communities to encourage eligible modeling hopefuls to enter the competition. DanceWear Corner received submissions and entries from hundreds of dancers in the Central Florida community. The contest was underway.

After conducting the two-day casting call and photo session, Technetium produced another video focused on the involvement and activities of participants in order to motivate DanceWear Corner’s target market to vote for the winner among finalists in each category. An email campaign tied to this contest video lead to more than 20,000 votes.

Contact us today to discuss how we can help you craft and implement a social media strategy that helps connect you with your market.