Advertising & Media

Advertising must do more than just get attention. It must send the right message to your target market, grow brand loyalty, prompt action, generate sales and increase profitability.

An effective advertising campaign generates measurable results while enhancing brand image and visibility. We begin this process with careful research and strategy to identify your target market’s cultural touch points (shared values, experiences, outlooks, etc.), followed by an immersive creative process to craft an approach that conveys your brand’s story and the desired call-to-action.

At the same time, we identify the key metric points (increased sales, increased affinity and increased awareness), and the key media for optimal exposure and impression / dollar ratio for placement in order to achieve these objectives. In this way, we can provide maximum return on investment while increasing brand awareness and consumer response.

Brand Development

A brand is a promise to your customers. Technetium Advertising & Web Design creates the right vocabulary to make sure that your promise is easy to understand and inviting to experience – and that it’s delivered consistently through all channels.

We design logos and brand elements to define and convey your brand’s unique quality / competitive advantage in a way that will reach your target market, be it B-to-C or B-to-B. Our approach presents a unified brand message that gives a new brand an immediate identity that’s essential to establishing credibility, or a new identity to effectively reposition an existing brand.

To enforce proper usage, we provide a usage and brand style guide with your brand development package. The guide details acceptable logo usage, application rules and standards.

Package Design

Because the first experience consumers may have with your brand is on the retail shelf, packaging must visually communicate the brand essence while making it stand out from the surrounding competing brands. Our packaging designs ensure that your brand identity is carried out within the context of the retail environment to drive sales.

Packaging must also protect the product from damage during transportation and handling, and from in-store loss. Our experience extends to the industrial design of all types of packaging configurations and materials to ensure optimal protection, as well as storage and display.

Print Design

Print design is essential to establishing brand identity and keeping it consistent over all applications: marketing collateral, brochures, catalogues, rack cards, sell sheets, direct mail pieces, postcards, posters, signage and outdoor. Our approach to print design uses a “tiered message” methodology to create pieces that speak to members of your target market at different levels in the buying decision-making process.

Our creative team designs pieces that combine compelling graphics, logical, attractive layouts and concise, descriptive copy. Placing great importance on the quality of the deliverables, we work closely with our print vendors to ensure accuracy in all areas of job specifications.

Trade Show Design

Our extensive experience in the design of trade show booths, fixtures, signage, vehicle wraps and merchandising graphics allows Technetium Advertising & Web Design to provide comprehensive tradeshow services that will give your brand a strong presence on the show floor. We create exhibits that enhance your product and brand image in environments where floor space is limited and foot traffic at a premium.

Web Design & Digital Marketing

A strong Web site is a competitive requirement – the starting place and finishing point for evaluating a company’s products or services. As such, it directly influences purchasing and participation decisions. Your Web site is now typically the first contact your target market has with your business. Whether they buy your products or services depends upon the impression your Web site makes.

To effectively participate in this competitive environment, we help organizations generate a compelling, credible online presence that serves as the center of a community of brand advocates. This community is strengthened by the brand’s use of such social media as Facebook, Twitter, etc.

Our approach incorporates design that builds and extends your brand image, and such technologies as Macromedia® Flash™, content management systems, streaming video and audio, blogs and social media. We employ Search Engine Optimization (SEO) to improve the volume and quality of traffic to your Web site from search engines such as Google and Yahoo! We also develop Search Engine Marketing (SEM) campaigns that integrate with and enhance your branding initiative.