Record label Decca renewed its relationship with Technetium Creative, tapping us to create the album art for the new Boyz II Men release, “Love.” A collection of timeless love songs interpreted by the legendary R&B group in their distinctive vocal style (with special guest Michael Bublé), “Love” is a gift to Boyz II Men fans who have been faithful to them throughout their 20-year career.

Stop-action animation fans may have noticed a subtle reference to a classic film in the new Bounce Dryer Bar commercial. The 30-second spot features a woman affixing the product to the inside drum of her dryer – where it will automatically freshen clothes for up to four months.

One reason commercials for fast foods like burgers and tacos are an unintentional source of amusement is the ginormous disparity between their glamorized presentation and their decidedly more humble reality when dispensed from the drive-thru window. Same with frozen dinners and other packaged meals.

The German Web site Pundo3000 decided to declare shenanigans on processed food companies in their country by posting side-by-side photos of packaging and contents. Titled, “Werbung Gegen Realität” (Advertising Versus Reality), the hilarious (and sometimes unsettling) results have been compiled in book form and recently published.

Who is your customer? This may seem insultingly basic, yet needs serious consideration – especially now.

Too many industries still consider members of the retail distribution chain to be their customers. The businesses (especially manufacturers) in these industries put most of their marketing budget and effort selling to those who will sell their products. The end-user is almost an afterthought, even though the end-user is the one who creates the demand that retailers fill through ordering the brand the end-user wants.

In order to keep fares low, budget carrier Southwest Airlines doesn’t have in-flight food service. Instead, its flight attendants hand out bags of Southwest-branded honey-roasted peanuts. The foil bags feature a self-promotional punny line, like “Byte-Sized Fares” and “Go Site-Seeing.”