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Attempts to explain social media vary according to the teller – much like the old story about five blind people describing an elephant based only upon whatever part of the animal they’re able to touch: Those who experience just one aspect of it lack the total vision.
Directing, encouraging and inspiring everyone to focus on the society-changing big picture that social media represents was the purpose of the second annual Social Media Week conferences, held simultaneously in five major international cities (New York, San Francisco, Toronto, London, Berlin and Sao Paulo) February 1 through 5.
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