Creating and establishing a strong brand presence in your marketplace is a key element in winning mindshare and capturing market share. Technetium Creative focuses on developing and designing logos and brand elements from a custom perspective, uniquely identifying you to customers and competitors alike. We design all brand elements from a “total solution” point of view, ensuring that the complete brand image will be useful in different applications and across different mediums.
Our approach to brand development is to craft unique logo and brand treatments that distinguish you from competitors, effectively tell the larger brand story and convey a consistent corporate message.
Logo Design and Style Guides
Because your company’s logo is the essence of your company’s identity, Technetium Creative approaches logo design as the logical distillation of all your brand represents. The logo we design is the graphical extension of your brand story – which we also help you create, present and position in the marketplace.
Enforcing the proper usage of your logo is a key to protecting the unified brand message and image you want to convey through your brand. As a result, Technetium crafts a “Logo Usage & Brand Style Guide” with each brand development package. This comprehensive guide details logo usage, application rules, standards and how to maintain consistency across the board and across a variety of mediums.
Corporate Identity Packages
Your corporate letterhead, envelopes and business cards must effectively convey your brand identity in order to establish the perception you want among members of your target market.
Because effective corporate identity can take the impression others have of your business from small Mom-and-Pop to Industry Leader, Technetium Creative designs corporate identity packages that incorporate your logo into a consistent, cohesive, high-impact graphical statement across all forms of physical correspondence your company sends – as well as business cards that get attention – and get kept – without sacrificing pertinent information.
Brand Use Planning and Logistics
In the process of logo and corporate identity design, our creative team studies the media in which these graphical representations of your brand will be used, and optimizes the design to make the maximum visual impact across all channels.