Today’s global marketplace is crowded, with competition flourishing in manufacturing and distribution. More than ever, industrial design is the key to differentiating your product from those of competitors across town and across the globe.
Technetium Creative develops industrial design solutions for both packaging and products. Our unique, compelling custom packaging designs can raise sell-through and capture mindshare. We consider the packaging in its totality rather than only the graphic design aspect, evaluating the optimal kind of package for the product. For example, the innovative use of custom clamshells and blister packaging can both secure and protect a product on the shelf while displaying it in a pleasing and flattering manner.
Sustainable packaging — the effort to reduce the use of non-recycled and environmentally unfriendly materials — can generate good will, lower costs and meet demanding retailer standards. The design of self-shipping standees and display units can raise product profile on the floor, further driving sales and increasing the return on marketing efforts. All require adept design choices to maximize the materials involved in delivering the final product.
Our ability to recognize and take advantage of certain retail limitations and size requirements also enhances Technetium Creative’s talent in designing packing that doesn’t gather dust on store shelves.
Product design enables a new product to make a bold stylistic and functional statement. Technetium’s experience in this area includes working with both clients and vendors versed in such design technologies as CAD/CAM and SolidWorks®. This type of partnership yields dynamic new products that capture mindshare and market share in a crowded marketplace.