Where the critical areas of corporate collateral, consumer packing and direct mail are concerned, every picture tells your brand’s story. That’s why Technetium Creative’s approach to print design captures and holds your target market’s attention while prompting their choice in your favor. Using a “tiered message” approach, our print design philosophy generates pieces that speak to consumers at different levels in the buying/decision-making process.
Marketing Collateral
The media by which you support your sales efforts need to incorporate a strong sense of your brand identity while promoting your company’s product lines or services. We know that companies no longer just sell products and services – your business is selling itself and its unique brand positioning as the reasons your target market should buy your offerings.
Technetium Creative applies this knowledge to designing the full range of collateral materials, including marketing collateral, sales collateral, brochures, rack cards and postcards. Our creative team designs pieces that combine compelling graphics; logical, attractive layouts and concise, descriptive copy. Placing great importance on the quality of the deliverables, we work closely with our print vendors to ensure accuracy in all areas of job specifications.
Consumer Packaging
Designing packaging that appeals to a broad spectrum of the marketplace is a challenge. Because the packaging typically must do the job of selling the product on the retail floor, our creative team evaluates the expectations and experiences of the target market, then crafts designs and messages that speak to them, rather than at them.
Direct Mail
We also design a direct mail program that includes quantifiable results, and a targeted market and message that represents our print design philosophy for a greater return on investment. Creating a focused demographic and utilizing pre-qualified lists for direct mail targets – highly accurate and well defined – are essential to ensuring a measurable, successful direct mail campaign.