We live and work in an information economy, with the greater part of that information being shared, consumed, created and experienced online. To effectively participate in the information economy, companies and organizations need to generate a compelling and credible online presence that positively promotes their brand image.

Web Development

A strong Web site is no longer a mere competitive advantage. In the information economy, it is a competitive requirement. Today, the Web search is often the starting place and finishing point for evaluating a company’s products or services, and directly influences purchasing and participation decisions. Your Web site is now typically the first contact your target market has with your business. Whether they buy your products or services depends upon the impression your Web site makes.

Even a well-established company can lose business if its Web site is unattractive, hard to navigate and fails to provide visitors with the information they want – or gives visitors the impression that you’re delivering a “hard sell” instead of addressing their needs and expectations, and engaging them with your brand.

Designing, developing, launching and managing your online presence can be a challenging task. Many agencies will create visually stunning sites that are functionally difficult to use or maintain. Many “webshops” will create functionally useful sites that are devoid of creative approach and simply re-use common templates.

Technetium Creative’s solutions are centered around a customized design approach. Our designs are not rehashed one-size-fits-all templates, but finely crafted graphic treatments that reinforce and extend your brand image by leveraging the technologies that will best promote your brand in the information economy.

Our approach to interactive design and development is unique in the marketplace. We combine strong, compelling design that builds and extends your brand image with the technologies that drive today’s information economy, such as Macromedia® Flash™, content management systems, streaming video and audio, blogs and social media, and much more. Our interactive solutions are a union of form and function where the sum is greater than the parts, not a compromise in which both elements are left wanting.

Search Engine Optimization and Search Engine Marketing

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a Web site from search engines such as Google and Yahoo! by means of algorithmic search results for targeted keywords. The higher a site is listed – or “ranked” – in the search results, the more likely that searchers will visit the site.

Sites achieve their ranking through relevance of the searched term, which increases the perception among searchers that a high ranking indicates a site offering the exact information, product or service they want. SEO can also target different types of search, including image search, local search and industry-specific vertical search engines.

Technetium Creative incorporates SEO into your total marketing campaign through strategic Web site coding, presentation and structure during the design and development process – as well as adding unique content to ensure easy indexing by search engines. We design every aspect of your Web site –menus, content management systems, URLs and shopping carts – to achieve the highest possible SEO.

Search engine marketing (SEM) is a comprehensive Internet marketing strategy that includes SEO, paid placement and paid inclusion on search engines and directories. Technetium Creative develops online campaigns for businesses and organizations that integrate with and enhance your overall branding initiative.

Interactive Video Development and Integration

Now that high-speed Internet connections are prevalent in homes, businesses and schools throughout the United States, the integration of video in Web sites is an essential component in building a digital marketing strategy. To utilize video to its highest degree of success on your Web site, Technetium Creative can create a single video or webisode series from script through production – as well as determine how to post and use the video to achieve maximum effectiveness.

For example, posting a video about your business on your Home page has the advantage of quickly providing an overview of key points to visitors while directing them to specific Web site areas. Guiding visitors in this way helps ensure that they receive your intended call-to-action. A Home page video can also refer to a longer version of the video on another page, or additional videos.

Other effective uses of interactive video include:

• Producing and posting a webisode (Web episode) series built upon your branding campaign to attract repeat visitors on a regular basis – announcements regarding a new product or service can coincide with the posting of a new episode to increase exposure
• Expanded functionality of business-to-business Web sites with sales training videos to demonstrate features, benefits and selling points of new products to outside sales representatives and/or retail associates on a secure Web page

Using an interactive DVD or CD as part of a direct mail campaign provides the opportunity to include video, as well as a link to your Web site – either the main site, or a micro site targeted to that particular audience. Driving traffic to your organization’s site is crucial in building and maintaining a successful digital marketing campaign.

However video is incorporated into your Web site, Technetium Creative ensures that its content reinforces both your brand identity and call-to-action.