Brand Development
Central Florida Economic Cooperative (CFEC) is a non-profit, member-run business organization based in Altamonte Springs, Fla., that provides a collaborative forum for business development, business education and community engagement. Technetium Creative is a charter member.
Client's goal: To increase membership and participation in CFEC seminars and events.
Awareness: Founded in October, 2007, CFEC needed to quickly establish itself as a credible business development organization. Technetium Creative developed a Web site to serve as a comprehensive information center by including such features as news about member businesses, descriptions of member businesses with a link to the company's Web site, upcoming seminars and events, and an online form to request membership information. Technetium Creative also designed collateral for the new organization. Graphics carry through the look of the Web site for a consistent brand presence.
Affinity: As both the CFEC's agency and member business, Technetium Creative works to increase membership on a grassroots level through the monthly Executive Seminar Series and workshops. We ensure that seminar and workshop topics address the interests and concerns of the Central Florida business community. Events are held in professional environments conducive to strengthening professional relationships among members.
Action: Activities to increase membership are primarily word-of-mouth, with members talking about the benefits of CFEC to owners of prospective member businesses. E-mail invitations to seminars help increase attendance and drive traffic to the Web site.
Analytics: Since its launch, CFEC has added several member businesses and is experiencing steadily increasing attendance at monthly seminars. The young organization is now filling a need in the business community for mutual support and professional development that will allow its members to reach the next level of success.
