Acoustic Research

Vantego - Logo and Package Design

The Vantego brand of surge protectors by Newpoint Technologies, Inc. introduced a new line with a unique feature: a configuration that allowed each model to fit in compact spaces while being able to expand to reveal additional outlets if they were eventually needed.

Client’s goal: Create retail packaging that would convey the product line’s expandability feature while providing a strong presence on store shelves.

Awareness: Technetium Creative designed a logo consisting of parallel stylized “V’s” representing Vantego that convey speed and motion. Product packaging was custom designed using SolidWorks 3D design software to give the sides of the packaging the appearance of expanding as a visual means of indicating the product’s competitive advantage and technically advanced features. Graphics and copy on the packaging’s front inserts told the expandability story.

Affinity: The front panel explanation of the line’s expandability feature informed consumers that the products were designed as the solution to an increasingly common problem. Directly addressing the target market in this manner indicated that Vantego was aware of its needs and had the ideal product for meeting them.

Action: The logo, packaging design, front insert information and view of the product itself combined to prompt sales in major consumer electronics, office superstore and satellite markets.

Analytics: Vantego proved to be a strong performer throughout all retail venues. The brand was purchased by Philips – a global leader in healthcare, lighting and consumer lifestyle – soon after Vantego’s introduction.
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Case Studies

AR Entertainment Series

Entertainment Series - Sustainable Packaging

A subsidiary of Audiovox - a leading manufacturer of mobile and home consumer electronics products - Acoustic Research is an established mid-tier brand of home audio products and A/V accessories. The brand is recognized as a pioneer in loudspeaker history for developing significant advancements in audio reproduction technology.

Client's goal: Create new packaging using sustainable, environmentally friendly materials and manufacturing processes for its Entertainment Series A/V cables.

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The Remedy

Boyz II Men is a four-time Grammy Award-winning R&B/soul group from Philadelphia, Pa. Founded in 1988, Boyz II Men is the most successful R&B male vocal group of all time, having sold more than 60 million records.

Client's goal: Art design for The Remedy CD cover and CD label to follow design theme established by Technetium Creative for the group's previous two albums, Winter/Reflections and Throwback. Technetium Creative won the Silver ADDY Award for Winter/Reflections in the Sales Promotion: Packaging/CD, DVD, VHS or Cassette category.

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Direct Mail Campaign

Alienware is a manufacturer of premium-quality laptop and desktop PCs specifically designed to meet the high-performance demands of video gaming.

Client's goal: Design, printing and distribution of direct mail catalogs to extend brand awareness and sales beyond hardcore gamers to business and student markets.

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Brand Development and Retail Launch Materials

TalkingTabs is a company that developed and sells a proprietary all-audio method of self-directed music instruction. The professionally designed curriculum provides step-by-step audio instruction in a series of CDs. Lessons in performing specific songs are available on CD under the company's Play-It-Now Tunes brand.

Client's goal: To undergo a complete rebranding to raise the profile of TalkingTabs and Play-It-Now Tunes in the marketplace while conveying the message that its audio-only instruction method is easy enough to be successfully learned by anyone motivated to play guitar.

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Brand Development

Go Watercraft specializes in extended rental of personal watercraft for use anywhere within the state of Florida for one day or longer, rather than hourly. This provides vacationers and day-tripping locals with the convenience of a personal watercraft at their disposal without having to plan their outing to accommodate its return within a narrow timeframe.

Client's goal: To create a brand identity, introduce brand to target market, create market position for new brand, build awareness and drive demand.

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Brand Development

Central Florida Economic Cooperative (CFEC) is a non-profit, member-run business organization based in Altamonte Springs, Fla., that provides a collaborative forum for business development, business education and community engagement. Technetium Creative is a charter member.

Client's goal: To increase membership and participation in CFEC seminars and events.

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