Grow Your Business – The Technetium Way
Your brand wasn’t started on a whim but as an idea fueled by passion. Eventually that idea needed a plan and now that plan needs to be put into action. But how do you know when you’ve reached your goals or (hopefully) exceeded them?
Long-term marketing industry experience has given us the practical knowledge that allows Technetium to provide insightful, effective solutions for our clients. Our clients' desire to fully implement and monitor the success of their marketing programs led to the development of our Four A Metrics Model. Through the application of our proprietary approach, Technetium can help you understand what it takes to set and reach goals, establish relationships with customers, vendors and members of the business community as well as show the value in what you offer.
At Technetium, we do more than just provide advertising, marketing and web development. Unlike other agencies that are focused on simply selling you pretty pictures or the latest whiz-bang business fad. We deliver real solutions that grow your business and build customer affinity, appreciation and loyalty while helping to establish your company as an industry and lifestyle leader. Click on each section of the graphic to learn more.
Affinity is achieved by creating engagement with customers on an emotional, rational or subconscious level.
This engagement can be created by creating a positive experience and/or perception of the brand via channels such as a user-friendly and helpful website, the accessibility and competence of employees, social media presence and value versus the competition. Building Affinity goes beyond creating "buzz," which can be fleeting, to establish an ongoing relationship between your brand and the target market and, potentially, among the customers themselves.
Technetium helps build Affinity for brands by strategically selecting the proper channels and crafting the messaging and experience of those channels so that, once the target audience interacts with a brand, they will develop a relationship with that brand and consistently select it over the competition.
Once the members of a target market are aware of a brand and have a connection with it, motivating them to take the Action is the most important component of the integrated marketing equation.
Here, an observer of the brand becomes a participant by conducting the desired interaction with the brand. Whether the action is a purchase, a donation or some other contribution to the brand, the customer is now a member of the brand’s community. It is now incumbent on the brand and its stewards to involve the participant in future brand activities (i.e. market research, promotions, etc.) to ensure repeat business.
Technetium helps generate customer Action by advising brands on the best marketing elements for the target market and creating cohesive marketing campaigns that integrate the creation of Awareness and the leveraging of Affinity so that repeat business is conducted.
Analytics demonstrate the measurable results of an integrated marketing strategy which enable managers to determine best practices, ROI and next steps.
Focusing on the achievement of obtainable, sustainable and measurable results should be the goal of any integrated brand strategy. Based on the circular nature of the 4As Metrics, Analytics drive the decision making of brands as they move to drive awareness of new offerings and programs. From unique web visitors to sales figures to social media followers, the types of Analytics available are vast and informative.
Technetium helps brands sift through the myriad of possible Analytics results to determine the best metrics for a particular brand and / or campaign so that brands can make informed business strategy decisions.
Establishing Awareness of a brand is the basis of integrated brand development.
Many managers assume they can drive awareness for a brand by merely bombarding potential customers with advertising, discounts or "cool" creative. From the biggest budget ad campaign to the viral video that receives millions of hits online, a company can grab eyeballs and get people to talk about their brand – but not necessarily to buy it. Even worse, some brand managers assume that by the act of creating a brand, people will simply discover it. Unlike Kevin Costner, just because you build it doesn’t necessarily mean they will come. And once the audience does arrive, a successful brand must fulfill a need for the customer while meeting or exceeding their expectations.
Technetium helps brands craft awareness driving efforts carefully based on a sound brand and marketing strategy so that, once the target audience begins to take notice of such efforts, they will develop a preference for that brand over the competition.
