Contrax Furnishings

When Contrax Furnishings approached Technetium in 2008, their goal was to expand beyond Florida to counterbalance a decline in their markets. Technetium developed a complete brand identity designed to carry through all channels and points of contact, with a cohesive contemporary style that references “old-school” classroom imagery, and palette of modified primary colors. Within one year of launching its new brand identity, Contrax Furnishings successfully positioned itself as a major industry presence, and was able to accelerate its expansion plan into markets throughout the United States with numerous new accounts. Today Contrax Furnishings occupies more than 25 states and has experiences explosive growth despite the current recession.

Tags: Brand Development, Marketing Strategy, Advertising & Creative, Digital Marketing

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