First GREEN Bank

When First GREEN Bank received their charter and was opening their doors they engaged Technetium to define the brand and the overall marketing strategy as it relates to both the institution and its focus on the Earth’s ecology. The integrated campaign included everything from print ads and billboards, debit cards, collateral and interior signage. The campaign’s success helped First GREEN Bank substantially exceed its first quarter goal for new accounts, and is well on its way to establishing a successful niche in the banking industry.

Tags: Brand Development, Marketing Strategy, Advertising & Creative