Technetium incorporated the existing colorful Florida League team logos into a new, dynamic themed design featuring the tagline “Big Lights. Big Stars.” Graphics were set against a black background to visually indicate that the league’s games start in the evening. By gearing the message to the affordability of the games and variety of between-inning fan participation activities, the new campaign appeals to families who have become especially budget-minded in this current economic climate. Florida League teams are enjoying an increased level of visibility in their communities, which is resulting in strong game attendance and support from members of the business community.
Tags: Brand Development, Marketing Strategy, Advertising & Creative, Digital Marketing
Visit Site: Florida Collegiate Summer League
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