HMSHost engaged Technetium to define the brand and create the launch campaign for a new iOS application they developed. After several iterations the name and brand "B4 You Board" came to life. The campaign integrated QR barcodes into the materials to drive users directly to their site to download the application. Currently in a beta launch phase at JFK Airport, the B4 You Board application has been very well received and is moving to airports throughout the Country in the next few months.
Tags: Brand Development, Marketing Strategy, Advertising & Creative, Digital Marketing
> ASIG
> Audio Solutions
> Avalon Park
> BOGO Printing
> Boy Scouts
> Boyz II Men
> BrahmaBoard
> Contrax Furnishings
> DanceWear Corner
> Dual Electronics
> Encore Software
> First GREEN Bank
> Florida League
> Foundation for OCPS
> Harcourt
> HMSHost
> iFanatic
> JA Croson
> Lindemann Bentzon Bojack
> Parent Heart Watch
> RCA
> Rush Hampton
> SOUL Electronics
> Ubisoft
> vHive VoIP