In early 2010 iFanatic and Technetium crossed paths at the CAMEX show. This initial introduction led to iFanatic retaining Technetium to refine their strategy, enhance their current website and design packaging as they brought new products to retail. Throughout the year we introduced many new products including co-branded relationships with Mossy Oak™ and Pampered Girls™. Technetium later facilitated the national launch of iFanatic’s new Helmetz and Mascotz collegiate licensed product lines with tremendous success.
Tags: Brand Development, Marketing Strategy, Advertising & Creative, Package Design, Digital Marketing
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