Lindemann Bentzon Bojack approached Technetium to rebrand and better position the firm’s proficiency in both architecture and engineering for marketing its services to the commercial and residential construction industries. The brand’s design style features a stronger architecturally oriented visual vocabulary while maintaining imagery speaking to structural engineering. LBB is gaining increased industry exposure as a firm fully qualified to provide a comprehensive range of architectural and structural engineering services. The firm performed preliminary design work on Universal Orlando’s The Wizarding World of Harry Potter immersive environment, which launched in 2010, and continues to make inroads in international markets.
Tags: Brand Development, Marketing Strategy, Advertising & Creative, Digital Marketing
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