Author Archives: Scott Everhart

Are People Talking About You?

Posted on February 24, 2012 by Scott Everhart

Engagement [en-geyj-muh nt]:  The concept that the more time customers spend interacting with your brand directly correlates to increased levels of brand loyalty leading to a greater numbers of profitable transactions.

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Why You Want To Be Sitting With Siri In The Lunchroom

Posted on November 17, 2011 by Scott Everhart

If the world of internet marketing was a high school – and let’s face it, it kind of is – Siri would the hot new transfer student that gives the local mean girls a run for their money at the … Continue reading →

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Riding the Economic Wave Like Tony the Tiger

Posted on September 22, 2011 by Scott Everhart

So Tony the Tiger is 60 this year.  A sobering fact that had us pondering important things like: How does Tony keep his youthful appearance?  Has the FDA approved Botox for tigers?

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Ever Tried To Take Out Your Own Gall Bladder?

Posted on August 15, 2011 by Scott Everhart

Recently, marketing guru Al Ries posted an article on AdAge.com asking “Do You Have Everything Except a Marketing Strategy?”  It’s a great read focused on the strategies (or lack thereof) of large cap companies and political candidates as they work … Continue reading →

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