SOUL Electronics engaged Technetium to develop the SOUL by Ludacris brand strategy, consumer package design, global marketing campaign and national product launch. Technetium’s leadership in the design and development of the branding campaign has led to international success and a very excited consumer base. The team’s social media plan has led true interaction with fans and followers further documenting the campaign’s pre-launch successes. SOUL by Ludacris products officially launched in June 2011 and are set to take the consumer electronics world by storm. Do you have SOUL?
Tags: Brand Development, Marketing Strategy, Advertising & Creative, Package Design, Digital Marketing
Visit Site: SOUL by Ludacris
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